Latest News - Marketing

Problems in the Marketing Industry

Problems in the Marketing Industry Marketing is essential in increasing an organization or brand’s sales and profit. According to Peter & Donnelly (2019), effective marketing starts with...

When Brands Stand Up For Racial Justice

When Brands Stand Up For Racial Justice According to Södergren (2021), brand authenticity is defined as the extent to which consumers perceive a brand as being true and faithful to itself...

Market Simulation – Marketing Plan

Market Simulation – Marketing Plan Executive Summary The purpose of this paper is to create a marketing plan for our team’s business. The marketing plan highlights the necessary steps that...