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Entrepreneurial Strengths and Actions to Increase Value Creation

Entrepreneurial Strengths and Actions to Increase Value Creation

Company name: Target Corporation
Company website URL:

Entrepreneurial strengths of the company

Strong Branding And Marketing

Target Inc. excels in branding and marketing, which has helped it establish a unique and recognizable identity in the retail industry. The company’s iconic red-eye logo and catchy advertising campaigns have captured consumer attention, creating a solid brand image.

Effective strategic partnerships

Target Inc. has partnered with well-known brands and designers such as Missoni, Lilly Pulitzer, and Hunter (Mayer, 2021). The partnerships have generated significant customer interest, driving sales and differentiating Target Corporation.

Successful Multichannel Retailing

Target Inc. has adeptly integrated its brick-and-mortar stores with an online presence, and the investment in e-commerce and efficient delivery options has allowed it to meet changing consumer preferences and compete effectively in digital retail.

Effective Data-Driven Decision Making

Target Inc. leverages data analytics to understand customer behaviour. Notably, this data-driven approach ensures the company can tailor its product assortment, marketing strategies, and pricing to meet customer demands.



Major elements of the company’s approach to entrepreneurship and value creation

Target Inc.’s entrepreneurship and value creation approach revolves around customer-centric elements, innovation and differentiation, and operational excellence. The first one is a customer-centric focus. The company places a strong emphasis on understanding and meeting customer needs. The company conducts extensive market research, utilizes data analytics, and solicits customer feedback to inform its product assortment, store layout, and overall shopping experience. Target Inc. seeks to create long-term value and build lasting customer relationships by prioritizing customer satisfaction. The second element is innovation and differentiation. Target Inc. continually seeks to differentiate itself through innovative products, unique collaborations, and creative marketing strategies. Further, the company invests in research and development to introduce new offerings and stay ahead of emerging trends. Third, operational excellence shapes the company’s entrepreneurship and value-creation approach. Notably, Target Inc. strongly emphasizes operational efficiency to maximize value creation. The company leverages technology and automation to optimize its supply chain, streamline inventory management, and enhance logistics. Through effective managing cost management, Target offers competitive prices while maintaining quality standards, thus delivering value to customers and shareholders.

1 action the company could take to increase entrepreneurial value creation

One action that Target Corporation could take to increase entrepreneurial value creation is to enhance its digital transformation efforts further. The company has made significant strides in expanding its online presence. However, there is still room for growth and innovation in the digital realm. Target Inc. can exploit the opportunity by investing in advanced technology and data analytics capabilities to gain deeper insights into customer behaviour and preferences. According to Enholm et al. (2022), organizations can personalize their online shopping experience, recommend relevant products, and offer tailored promotions to individual customers by harnessing the power of artificial intelligence and machine learning. Notably, this level of personalization can potentially increase consumer engagement, conversion rates, and, eventually, value creation. Target Inc. may build engaging customer shopping experiences across online platforms by utilizing upcoming technologies such as augmented reality (AR) and virtual reality (VR). Essentially, these applications allow customers to virtually try on clothing or visualize furniture in their homes, providing a unique and convenient shopping experience that could enhance the company’s competitive advantage. Essentially, embracing digital transformation can assist the company in expanding its market reach, improving customer satisfaction, and increasing sales, ultimately leading to greater entrepreneurial value creation in the ever-evolving retail landscape.


Enholm, I. M., Papagiannidis, E., Mikalef, P., & Krogstie, J. (2022). Artificial intelligence and business value: A literature review. Information Systems Frontiers, 24(5), 1709-1734.

Mayer, C. (2021). The future of the corporation and the economics of purpose. Journal of Management Studies, 58(3), 887-901.



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Entrepreneurial Strengths and Actions to Increase Value Creation

Entrepreneurial Strengths and Actions to Increase Value Creation

, describing the company’s approach to entrepreneurial value creation, assessing the company’s strengths in terms of entrepreneurial value creation, and recommending at least 1 action the company could take to increase entrepreneurial value creation.

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