Questionnaires and Instruments

Questionnaires and Instruments

Survey research is an essential tool in evaluating the feasibility of introducing new flavours to a product line. This is the case for Jell-O’s Sugar-Free Pudding, which is introducing two new flavours to its existing ones. This paper presents an analysis of survey research that could have been performed to evaluate the feasibility of introducing two new flavours, namely Boston Cream Pie and Cinnamon Roll. The study investigates the impact of various factors such as question content, phrasing, response approach, and initial analysis planning on the formulation of questions. Furthermore, a proposed questionnaire design aims to showcase comprehension of the concept of “Questionnaires and Instruments.”

Survey Research Method

This exercise assumes that a survey will be utilized as the preferred research method. The potential participants for the study can either be current loyal customers of Jell-O Sugar-Free Pudding cups or a randomly selected group of individuals who frequently buy pre-made sugar-free items. Although a taste test could potentially enhance the survey results, it has not been taken into account for the purposes of this exercise.

Phase 1: Conceptualization

This stage involves the development of a clear understanding of the research objectives and the target audience. The researcher must identify the key variables and constructs that will be measured in the study. Additionally, the researcher must determine the appropriate question format and response options for each question (Cooper & Schindler, 2014). The conceptualization phase is critical to ensure that the questionnaire is designed to effectively measure the research objectives and provide reliable and valid data.

The initial stage of instrument design encompasses the process of specifying the research problem, determining research objectives, and devising research inquiries. Conducting a thorough review of pertinent literature is recommended to identify any gaps in knowledge (Cooper & Schindler, 2014). One could develop the following research questions:

1. How likely are you to purchase Jell-O Sugar-Free Pudding cups?
2. What factors influence your decision to purchase Jell-O products?
3. Are you aware of the upcoming flavours: Boston Cream Pie and Cinnamon Roll?
4. How likely are you to try the new flavours if they were introduced?

Phase 2: Operationalization

During the instrument design process, the operationalization phase is of utmost importance as it involves the development of precise measures or questions that facilitate efficient data collection. In this phase, it is crucial for researchers to meticulously evaluate various significant factors. The initial step involves identifying the question type or scale to be employed, such as the Likert scale, multiple-choice, or open-ended questions. Next, it is necessary to choose suitable response categories that offer unambiguous and pertinent choices for respondents to select from when answering. Finally, it is recommended that researchers carefully refine the phrasing of their questions in order to achieve clarity, eliminate ambiguity, and reduce the risk of introducing biases (Camm et al., 2021). By addressing these considerations, researchers can enhance the validity and reliability of the data collected through the survey research

Example Questions

1. On a scale of 1 to 5, with 5 being extremely likely, how likely are you to purchase Jell-O Sugar-Free Pudding cups?
2. Please rank the following factors in order of importance when deciding to purchase Jell-O products: price, flavour variety, brand reputation, and nutritional information.
3. Have you heard about the new flavours: Boston Cream Pie and Cinnamon Roll?
4. If Jell-O introduced the new flavours, Boston Cream Pie and Cinnamon Roll, how likely would you be to try them?

Phase 3: Implementation

Phase three entails the execution of the survey, the acquisition of data, and the analysis of the findings. The process of data collection involves three key steps: participant recruitment, data collector training, and survey instrument pre-testing (Wang et al., 2020). After the data collection process, it is necessary to perform data cleaning and analysis, which involves addressing missing data and outliers. Meaningful insights can be obtained by conducting descriptive and inferential analyses (Siedlecki, 2020). The ultimate stage involves presenting the outcomes, providing a brief overview of the discoveries, and making inferences based on the data examination.

Survey Questionnaire

Questionnaire for Jell-O Sugar-Free Pudding Cups Survey

Phase 1: Conceptualization

1. How likely are you to purchase Jell-O Sugar-Free Pudding cups?

– Extremely likely

– Very likely

– Somewhat likely

– Not very likely

– Not at all likely

2. What factors influence your decision to purchase Jell-O products? Rank the following factors in order of importance:

– Price

– Flavor variety

– Brand reputation

– Nutritional information

– Other (please specify)

3. Are you aware of the upcoming flavors, Boston Cream Pie and Cinnamon Roll?

– Yes

– No

4. How likely are you to try the new flavours if they were introduced?

– Extremely likely

– Very likely

– Somewhat likely

– Not very likely

– Not at all likely

Phase 2: Operationalization

5. On a scale of 1 to 5, with 5 being extremely likely, how likely are you to purchase Jell-O Sugar-Free Pudding cups?
6. Please rank the following factors in order of importance when deciding to purchase Jell-O products: price, flavour variety, brand reputation, and nutritional information.
7. Have you heard about the new flavours, Boston Cream Pie and Cinnamon Roll?

– Yes

– No

8. If Jell-O introduced the new flavours, Boston Cream Pie and Cinnamon Roll, how likely would you be to try them?

– Extremely likely

– Very likely

– Somewhat likely

– Not very likely

– Not at all likely

Phase 3: Implementation

9. What is your age?

– Under 18

– 18-24

– 25-34

– 35-44

– 45-54

– 55 and above

10. What is your gender?

– Male

– Female

– Non-binary

– Prefer not to say

11. How frequently do you purchase pre-made sugar-free products?

– Daily

– Weekly

– Monthly

– Occasionally

– Rarely

12. Which other sugar-free pudding brands do you currently purchase, if any? (Check all that apply)

– Brand A

– Brand B

– Brand C

– None

13. Do you have any suggestions or feedback regarding Jell-O Sugar-Free Pudding cups or potential new flavours?

Conclusion

Conducting efficient survey research is crucial in making well-informed decisions regarding the introduction of new flavours. Researchers can construct a well-designed questionnaire through careful consideration of question content, wording, response strategy, and preliminary analysis planning. This paper presents a comprehensive summary of the survey research that could have been executed for Jell-O’s Sugar-Free Pudding cups. It highlights the significance of each stage in the instrument design process. By adhering to these prescribed procedures, researchers can acquire significant knowledge to facilitate efficient business decision-making.

References

Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2021). Business analytics (4th ed.). South-Western.

Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). McGraw-Hill/Irwin.

Siedlecki, S. L. (2020). Understanding Descriptive Research Designs and Methods. Clinical Nurse Specialist, 34(1), 8–12. Research gate.

Wang, J., Yang, Y., Wang, T., Sherratt, R. S., & Zhang, J. (2020). Big Data Service Architecture: A Survey. Journal of Internet Technology, 21(2), 393–405. https://jit.ndhu.edu.tw/article/view/2261

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Ah, the influence of question content, question-wording, response strategy, and preliminary analysis planning on question construction.

The final product will be a paper that is:

• 1-2 double-spaced, APA formatted pages answering the below question, and:
  1. Include at least two (2) references to this week’s materials in the
  2. A questionnaire for the survey research you would have

The requirement for your assignment is to simply respond to the “Snapshot” article below, per the instructions above!

 One of Kraft’s hallmark brands is Jell-O. In May 2009, the Jell-O Sugar-Free Pudding cups line was getting a makeover with the introduction of two new flavours: Boston Cream Pie and Cinnamon Roll.

1. What survey research would you have done to determine whether to introduce these new flavours?

Based on the adage that variety is the spice of life, it is a common practice in food marketing to cycle in new flavours and remove older ones to ensure that customers stay interested. Let’s assume that that is the case with Jell-O and its pudding cups line for this exercise. The question already assumes a survey is the research method of choice. We can also assume that the company has a panel of Jell-O Sugar-Free Pudding cup loyalists as participants, people who purchase the brand regularly and are familiar with the flavour selection, or that Jell-O is using the introduction of the new flavours to attract new users, so they are using a random sample of people who regularly purchase pre-made sugar-free products. While a taste test (experiment) is also likely in this research, either combine the survey with the taste test or ignore the experiment for this exercise.

1. Next, design the questionnaire for the survey research you would have done. This doesn’t have to be a massive project! Just show me you understand the premise of “Questionnaires and Instruments”!