BKM2 TASK 1

BKM2 TASK 1

Compose a motivational email to internal staff that discusses two advantages and two disadvantages of the product and explain how to mitigate the disadvantages should they occur.

Greetings,

I hope all is well. Following the recent acquisition of a small company that has been the manufacturer of Kamelon, I want to bring to your attention that our company carried out the due diligence before the acquisition. We conducted an investigation about the Kamelon product to find its efficacy level and whether it is a genuine product. Thus, I write this email to assure every internal staff that this product, which has become part of our product portfolio, is genuine and has over 80% efficacy level if the customers follow the user instructions later. Thus, one of the advantages of the Kamelon product is that it has a high efficacy level, provided that the users follow the instructions. The second advantage of this product is that it has fewer, if no, side effects. According to the study, very few users reported minor side effects; hence, the products suit everyone.

On the other hand, one of the disadvantages of the Kamelon product is that manufacturing this product is quite complex; its manufacturing process needs high-level quality control to get quality products. Therefore, a lot of resources are needed in the manufacturing process. The second disadvantage of this product is that it does not produce results instantly but takes longer to work. This means that the users need to be patient and consistently use it for the recommended time to start seeing the results.

Compose an informational email to external stakeholders (i.e., investors, shareholders) that discusses two distinct organizational and/or financial impacts the product will create.

Greetings,

I hope all is well. I’m glad to inform you that we managed to bring on board one of the best products, which will be our main product portfolio, with the recent acquisition of a small company. The acquisition is in line with our organization’s business growth strategy. We believe that we are on the right trajectory. We hope that this company will have tripled its market share in the healthy living and beauty market in the next few years. Therefore, adding Kamelon products to our products will have organizational and financial impacts on our organization. One of the organizational impacts it will create is that the product will require us to employ more workers, which means that our company will grow in human resources. One of the financial impacts that Kamelon is going to create is that it is an effective product that delivers the promises. Hence, we will make huge sales of this product, meaning that our revenues and profits as a company will grow tremendously.

Compose a consumer-facing blog post that highlights three distinct benefits of the product and informs the consumers what sets this product and/or business apart from others in the industry.

To all our esteemed customers,

Greetings! We are glad we are now the owners of Kamelon products after the acquisition of the parent company. Kamelon is one of the leading body slimming products on the market, and thus, it is a timely product that is set to help many people in society who are struggling with increased body weight. We confirm that it is now possible for our customers to cut their body weight to their desired levels within a specific time. Some of the distinct benefits of Kamelon are: First, Kamelon is a genuine product with a high level of efficacy in that the users are assured of positive results as long as they stock up with the user’s instructions.

Secondly, Kamelon is a natural product made from organic components, meaning it is a safe product with no side effects. Therefore, we want to assure our customers that this organic product will not negatively affect their health when they use it. Thirdly, Kamelon products are affordable. Our pricing is competitive in that the prices we offer for this product compete with those of similar products on the market. Therefore, what sets Kamelon apart from the rest of the body slimming products is its high efficacy, affordability, and safety.

Compose a persuasive letter to the business partner to discuss their challenges in meeting your production needs.

From: Mr. Dan Jones

Manager ZYX Company

27th Jun 2021.

To: The Manager Synesthor Inc.

Dear Sir/Madam,

We appreciate that our partnership is growing stronger, and we hope it will remain strong in the coming years. Following our acquisition of your former business partner that manufactured Kameleon, we want to inform you that our company will not terminate your supply services. Rather, we shall continue being a business partner with your company. Your company will continue manufacturing the casing for Kameleon products, and we commit to continuing to source the casings from you.

One of the major challenges facing you as our supplier is maintaining a steady supply of the casings following our demand. We confirm that Kameleon sales are increasing exponentially; thus, this calls for an increase in the manufacturing of the casings from your side. To keep up with our demand, I request that you adjust your production capacity to keep up with the increasing demand. Since we are expecting double sales in six months, you should also prepare to double the production of the casings to avoid inconveniences.

We promise that we shall maintain you as our supplier of the casings as one of the ways of strengthening our business partnership. We believe that our partnership will be fruitful. Thank you.

Yours Sincerely,

…………………..

Mr. Dan Jones

Manager ZYX Company

Compose responses to the customer complaint about the product that was posted on the company’s social media page by doing the following:

Develop a public response that acknowledges the customer complaint and improves the company image within the social media page.

                                                                                                            Manager ZYX Company

27th Jun 2021.

To the public,

Greetings! ZYX Company is aware of the customers’ complaints about the Kamelon product, which is one of our recently adopted products from another company. The customer raised concerns that the Kamelon product did not give him the results he expected. We want to bring to the public’s attention that after many tests and experiments, we are sure that our product is effective as long as the user follows instructions on how to use it. We also confirm that this is a natural product, like many other natural products. Hence, it takes a little longer period for the users to start seeing the results. This information is included in the product manual. Therefore, we assert that the product does not give results instantly or within a few days, but it takes at least three weeks before the users see the results. Our customer complained about using the product for one week, and from our investigation, he did not follow the user instructions until later; hence, he did not see positive results. We inform the interested users to adhere to the user instructions, and they will see positive results; thus, we are confident that our product is effective.

Develop a direct private message with a proposed adjustment (resolution) for the customer.

                                                                                                            Manager ZYX Company

27th Jun 2021.

To our customer,

I hope you are well. We received your complaint about our product. We are sorry for the inconvenience that you may have experienced. However, we want to inform you that our product is highly efficacious if used for the prescribed period and when the instructions are followed strictly. We are aware that you only used this product for one week instead of the recommended three weeks. This is enough reason for not getting the desired results. Therefore, we kindly request you to continue using the products for the specified time and in the right dosage as prescribed, and we are sure you will see positive results. Thank you for your concern.

Evaluate the communication strategies and methods (i.e., email, letter, blog, and social media) used in items A–E by doing the following:

Explain how the communication strategies support or do not support the desired outcomes and provide examples to support your conclusion.

Management communication, such as emails, blogs, and letters in a business environment, plays an important role in achieving desired outcomes. Emails are used for confidential information directed to specific people. Social media is an effective way of communicating with many people within the shortest time possible, while the latter is official business communication directed to other business partners. For example, a letter to the business partners clarifies issues and makes operations continue. For example, the letter to Synesthor Inc. assured commitment and helped strengthen business partnerships between the two companies.

Explain how the four communication methods effectively or ineffectively serve the target audience and provide examples to support your conclusion.

The four communication methods, social media, emails, blogs, and letters, are directed to specific audiences. The use of each of these methods depends on the confidentiality of the message. For example, a letter always carries confidential information to a specific authority, thus effectively communicating with organization managers. On the other hand, blogs and social media methods are meant for non-confidential messages and target a large audience pool since everyone can see blogs on the internet and social media posts. Each of these methods suits the type of the audience. Thus, the communicators are supposed to choose the appropriate method of communication that will effectively communicate to the targeted audiences. For example, a blog was used to communicate with the public about the Kamelon product and explain its benefits. While a private letter was used to communicate to the customer who had the complaint, the information in this private letter was confidential and specifically meant for the customer.

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BKM2 — BKM2 TASK 1

MANAGEMENT COMMUNICATION — C204 PRFA — BKM2

TASK OVERVIEW           SUBMISSIONS           EVALUATION REPORT

COMPETENCIES 

3006.1.1 : Effective Communication

The graduate communicates effectively, both in writing and speaking, within an organizational setting.

3006.1.2 : Eliminating Bias in Business Messages

The graduate demonstrates best practices to overcome biases that inhibit organizations and teams from communicating effectively.

3006.1.3 : Intercultural Communication

The graduate recognizes cultural differences in communication and develops strategies and techniques to effectively communicate with internal and external stakeholders.

3006.1.4 : Negotiation and Conflict Management in Communication

The graduate applies negotiation and conflict management strategies to improve organizational performance.

3006.1.5 : Use of Technology for Communication in the Digital Age

The graduate utilizes appropriate technology and/or social media to communicate effectively.

INTRODUCTION

As a business manager, you may encounter situations that require a wide variety of communication responses. For this assessment, you will be creating a portfolio of communication documents. Please appropriately format each communication for the message type.

SCENARIO

Scenario 1:

You are a manager of a company that has recently purchased a smaller company. The purchased company has an existing product, which will now be part of your product offering. The product is a weight-loss supplement called Kamelon. The product has been very successful for the previous owner, but the company had a limited ability to adjust its manufacturing system to accommodate growth as well as a limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product from the newly acquired company. You have a far greater manufacturing capacity and more potential customers readily available because you already sell several weight-loss related products to a large base of customers.

 

Kamelon has been proven successful by a research study. The study consisted of 100 participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants have successfully maintained their weight loss by continuing to use the product. Of the users, 80% were able to maintain their weight loss with continued use of Kamelon. The 10% of study participants who were not successful may have been unsuccessful because they did not follow the program’s protocol. An inherent risk in a weight loss product is the inability to determine whether the product has produced results or if the user has not followed directions. Dissatisfied customers present a challenge as a result.

Your success relies upon your external business partner, Synesthor Inc., who manufactures the pill casing for Kamelon. There is a need for 10,000 pills to be manufactured in the next three months to meet the demands of your customers. Synesthor Inc. is a manufacturing company located in a different country, and you will need to work closely with this partner to ensure their manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact’s name at Synesthor Inc. is Fatima Sousa.

You have received a customer complaint via the company’s social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as follows: “Kamelon does not work! I’ve been using this for a week, and I haven’t lost anything! I’m going on vacation in a couple of weeks and I was hoping to shed a couple of pounds before I left for my trip.

Unfortunately, I do not foresee this happening. No one should buy this product! As a faithful member of several weight-loss groups, I will not recommend this product to anyone in my groups.”

Scenario 2:

You are a manager in a small pharmaceutical distributor. Your company has been awarded the exclusive contract to distribute a new medication.

Nasaquil is an over-the-counter medication that has been approved to treat influenza. Nasaquil will compete directly with prescription antiviral medications.

Your company, through your sales and customer service representatives, already has extensive relationships with medical providers. There is great anticipation within the market about the potential efficacy of this new medication. According to estimates by the Centers for Disease Control and Prevention (CDC), from October 1, 2018, to February 16, 2019, there were approximately 19 million flu illnesses in the United States with about 8–9 million flu-related medical visits (Centers for Disease Control and Prevention, 2019). Initial clinical trials indicate this new Nasaquil medication may help to lower influenza’s severity and duration; however, clinical trials only demonstrate a new medication’s efficacy in a small group of patients over a limited amount of time. Long-term product efficacy rates have not yet been established. As with all new medication launches, your company anticipates patient dissatisfaction if desired results are not achieved. In those cases, the company will work directly with the patient.

The success of Nasaquil relies upon an external business partner, Pruhart Tech, who manufactures the refrigerated casing designed specifically for this product. The product is required to be shipped overnight in a temperature-controlled package. Unfortunately, Pruhart Tech has limited refrigerated shipping containers, and the availability is restricted to weekend deliveries only. You will need to work closely with this partner to ensure their manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact’s name at Pruhart Tech is Diego Garcia.

You have received a customer complaint via the company’s social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as follows: “@Nasaquil does not work! My wife started Nasaquil and got very ill! I don’t understand how big pharma companies get away with rolling out unsafe drugs that can hurt people! Dealing with all of the medical appointments and issues is bad enough, but this sickness . . . I cannot wait for the patient support meeting tomorrow to share this medication’s reaction. Maybe this drug shouldn’t be approved yet.”

Scenario 3:

You are a manager of a research company. Your research team has developed a transition package that allows a gas-powered engine to transition to running on biofuels. The availability and low cost of biofuels make the transition package a potential game changer in the automobile market. You have named the product Sparkit.

In addition to tests completed by your staff, you have partnered with a large automobile producer to ensure the transition package works with many different types of vehicles. The large automobile producer remains a partner in the product as a result of their involvement, and you anticipate that future vehicles from the producer may use the technology when initially built. With the producer’s assistance, you anticipate 50% of cars currently on the road can potentially be retrofitted with your product. The producer has created a guide for your sales force to ensure that Sparkit is not sold to customers whose cars are not compatible with the product.

This is the first big product developed by your company. Your sales and service teams do not have current relationships with potential buyers. One potential risk is that purchasers may choose to install the transition package on their own rather than choose a knowledgeable automotive professional to install it. You anticipate there may be issues with installation as a result.

The success of Sparkit relies upon an external partner, Autojor, who manufactures a filter critical to the proper operation of the transition package. As the result of a natural disaster, Autojor recently lost a manufacturing plant that was responsible for producing 25% of your inventory. You will need to work closely with this partner to ensure their manufacturing operation is able to continue supporting the just-in-time environment to meet sales demands. Your contact’s name at Autojor is Mateo Kalani.

You have received a customer complaint via the company’s social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company’s image. The customer’s complaint is as follows: “I bought and installed Sparkit. It doesn’t work! The instructions do not match my engine’s layout, and now my car doesn’t work at all. This was supposed to save me money, but now my car won’t run. I’ll have to put more money into getting it fixed. This is ridiculous. I have told all my friends, and now I am telling the world—do not buy this product! If you do, you will regret it.”

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Create a portfolio of communication documents based on one of the scenarios by doing the following:

1. Compose a motivational email to internal staff that discusses two advantages and two disadvantages of the product and explain how to mitigate the disadvantages should they
2. Compose an informational email to external stakeholders (i.e., investors, shareholders) that discusses two distinct organizational and/or financial impacts the product will create.
3. Compose a consumer-facing blog post that highlights three distinct benefits of the product and informs the consumers what sets this product and/or business apart from others in the
4. Compose a persuasive letter to the business partner to discuss their challenges in meeting your production
5. Compose responses to the customer complaint about the product that was posted on the company’s social media page by doing the following:
   1. Develop a public response that acknowledges the customer complaint and improves the company image within the social media
   2. Develop a direct private message with a proposed adjustment (resolution) for the
6. Evaluate the communication strategies and methods (i.e., email, letter, blog, and social media) used in items A–E by doing the following:
   1. Explain how the communication strategies support or do not support the desired outcomes and provide examples to support your
   2. Explain how the four communication methods effectively or ineffectively serve the target audience and provide examples to support your
7. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
8. Demonstrate professional communication in the content and presentation of your

File Restrictions

File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( ) File size limit: 200 MB

File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

REFERENCE LIST

Centers for Disease Control and Prevention (2019, February 28). 2018–2019 U.S. flu season: Preliminary burden estimates. Retrieved March 6, 2019, from https://www.cdc.gov/flu/about/burden/preliminary-in- season-estimates.htm