Zimmerman Marketing Company Business Plan

Zimmerman Marketing Company Business Plan

Executive Summary

Zimmerman Marketing Company (ZMC) will assist businesses with creating, implementing, and sustenance their marketing strategies. The company will act as an outside contractor that can be used by existing businesses to enhance their marketing efforts. ZMC plans to retain its small-scale operational scale by using a consulting business model while working with large companies and raising large profits. ZMC will mostly rely on research and company objectives in creating successful marketing models.

Basic Company Information

Name: Zimmerman Marketing Company

Date Business was established: October 1st, 2021

Hours of Operation: 8 am-5 pm (Monday to Friday)

9 am-2 pm (Saturday and Sunday)

Service Offered

ZMC will innovate relevant marketing strategies that correspond to innovation, especially in communication and technology. Today, most companies understand that gaining innovation is more crucial than enhancing experience in using traditional marketing methods. ZMC will utilize new technologies to create cutting-edge marketing strategies for its clients.

Also, ZMC will offer cost control services on marketing. ZMC will leverage cost and marketing effectiveness by placing company advertisements in media that cost less but reach a broad audience. This effort will boost ZMC’s reputation in the marketing industry, a recipe for more profits.

Industry and Competition

ZMC will focus on creating a social media marketing niche, whereby the target audience will be customers with shared interests and needs. The marketing industry has a sea of competitors, hence the need to set itself apart by focusing on social media networking sites, an area with little competition. Today, most engagements take place on social media, as the figures show. About 500 million tweets are sent out daily, while about 995 photos are posted on Instagram every second (Bansal., Masood, & Dadhich, 2014)

Ownership and Organizational Structure

ZMC will be a sole proprietorship, with the owner acting as the CEO. However, the company will employ marketing experts to spearhead the business. All employees will be answerable to the owner.

Marketing Plan

ZMC will leverage cost control to penetrate the competitive marketing industry. To start with, it will offer discounts for services provided regardless of the company size. The company will also research cost-effective strategies that will not cost clients as much while reaching as many people as possible. Also, there is a need to ensure value for money, given the substantial budget companies use for marketing purposes. As a result, ZMC will promise to ensure there is value for money.

Plan Operations

Most of ZMC’s operations will be based on social media. The first step to successful social media marketing will be identifying the relevant audience (companies that may need marketing services and their potential customers). The company will employ some tools towards this effort, including the audience insights tool that helps filter the most relevant audience. The platform will save ZMC from sending marketing content to irrelevant audiences.

The next step is to track down conversations about the niche market. This will be done by analyzing the primary market audience using listening tools and AI to monitor conversations. The purpose is to identify what companies and products people are interested in so that ZMC will identify worthwhile companies to target with marketing messages.

Apart from social media, ZMC will rely on in-person pitching by the company’s staff. In-person pitching will target companies with obvious pain points. The target will be those companies that lack social media marketing, yet most of their customers frequent the sites.

Reference

Bansal, R., Masood, R., & Dadhich, V. (2014). Social Media Marketing Tool of Innovative             Marketing. Journal of Organizational Management, 3(1), 1-7.

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Creating a Business Plan
Overview
Regina Poincy-Zimmerman is a highly successful marketing account executive. Regina has noticed her current organization, Genaflek Marketing, is not progressing from use of the traditional print and media marketing methods to the utilization of social media marketing. As a result, Regina has decided to open a business to fill the void in Genaflek’s services. Regina has completed an assessment of her personal character traits and discovered she is highly oriented for entrepreneurship. Regina’s second step in planning to open a business is to create a business plan.

Zimmerman Marketing Company Business Plan

This assignment requires you to consider the components of a business plan. Use your background, experience, and one reading of your choice to create a functional business plan for a new company. This choice of a company may be a real company with which you are familiar, one that you imagine or create, or Regina’s new company.

Instructions
Imagine that you are an organizational consultant hired to analyze a plan for a new organization. In a 1–2-page outline, describe and explain the following:

Part 1: The Executive Summary
Describe the business and what it does.
Give a synopsis of the primary purpose of the business, its most important responsibilities, and how you plan to accomplish the business purpose.
Part 2: Basic Company Information
Name.
Address.
Telephone number and fax number.
Date the business was established.
Hours of operation.
Part 3: The Product or Service Offered
Describe the product or service in a logical way. Assume the reader knows nothing about your product or service.
Organize your product line in a thorough manner
Describe how the product or service satisfies the target market.
Part 4: Facts About Your Industry and Competition
Discuss your industry, particularly the historical replication niche in which you plan to place yourself.
Address your competition and your customers, especially how you plan to beat the competition.
Part 5: Management, Ownership, and Organization
As the owner, this section will be brief. Discuss the business style; sole proprietorship, limited-liability corporation, et cetera. If you are not the owner, a flowchart of the management of the company might be used here.
Part 6: Marketing Plan
Describe the manner in which you will get your name out to clients.
Part 7: Plan of Operations
This is the most in-depth section of the plan. How do you plan to run your business? Think about day-to-day operations. How will you obtain clients? What services will you offer? How will you satisfy client needs?
Part 8: Financial Operations
For this assignment, we will not complete the financial operations section of the business plan. We will revisit this section in a later unit.
Tip: To ensure the assignment is completed accurately, follow the outline provided in these assignment instructions. Good luck in engaging in this critical step of opening a new business.