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Target Customers

Target Customers

Both entrepreneurs and Generation Y are the target customers for this product because they love the latest technological devices (Sharp, 2016). Also, those residing in urban areas with a relatively high income (The wealthy and affluent and the upper-middle-class). The brand image is high quality and has a sound support system influencing the target customers.

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Marketing Pitch

“iPhone X is better and the bigger and most unique device ever. It has a perfect screen design, that is why you need to change your experience forever by buying iPhone X. The futuristic features and the top-notch design would blow your mind away.” This phrase is right because I connect with the target customers with the features ideation and its futuristic design, which would influence them to purchase the product.

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Sharp, B. (2016). How brands grow. Oxford University Press.


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Target Customers

It’s critical to understand all the factors that make a customer a good candidate to buy your product. First take a look at this product, the new iphone X, cost: $1,000.

Target Customers

Target Customers

Now, try to figure out who the IDEAL customer is for this product. Assess as many different factors as you can think of. Who are they? You can evaluate all of the following: race, gender, education level, income level, where do they live (urban vs rural), what motivates them? How many kids do you think they have? Figure out the perfect customer and tell me why these factors might influence them to buy the iphone Xs.

Next, come up with a brief marketing pitch 2-3 sentences trying to persuade the target customer this phone is the perfect for him/her. Then discuss why you think this marketing message is the correct message for your specified target market in the above bullet.

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