Sustainability as a Strategic Advantage
Sustainability refers to operations by businesses that fulfill the requirements of the current generations without affecting future generations. Essentially, sustainability is achieved by balancing economic growth, social well-being, and environmental care (Scoones et al., 2020). Organizations focus on using their resources sustainably as a source of competitive advantage. Notably, sustainability can be a source of advantage to firms in different ways. First, company resources are the only way to achieve a competitive advantage. Resources are valuable, and they play an essential role in organizational strategies that improve effectiveness and efficiency. Even though resources can be a great source of advantage for an organization, they will get depleted if used unsustainably, and the organization will fail to maintain a competitive advantage (Cantele & Zardini, 2018). However, when sustainability is factored in in the utilization of resources, their lifespan is ensured and even guaranteed to last for an extended period. As a result, the organization will maintain its competitive advantage for a long time.
Are you interested in an original copy of ” Sustainability as a Strategic Advantage “ ? Get in touch with us.
Second, the push for sustainability has gained momentum in the modern business world that can be directly traced to the sales made by an organization. Organizations engage in sustainability programs to be socially responsible and attract more customers (Knudsen et al., 2021). Consumers will prefer to purchase commodities from a firm perceived as sustainable compared to others without sustainability traces. As a result, the firm with the highest sustainability efforts in its products will sell more and thus have a higher competitive advantage. Finally, sustainability provides a competitive advantage to a firm by ensuring a healthy community and workforce. Notably, a healthy community is one of the principles of sustainability. When considered, the business will gain a competitive advantage based on the perceived care held in its operations.
References
Cantele, S., & Zardini, A. (2018). Is sustainability a competitive advantage for small businesses? An empirical analysis of possible mediators in the sustainability–financial performance relationship. Journal of Cleaner Production, 182, 166-176.
Knudsen, E. S., Lien, L. B., Timmermans, B., Belik, I., & Pandey, S. (2021). Stability in turbulent times? The effect of digitalization on the sustainability of competitive advantage. Journal of Business Research, 128, 360-369.
Scoones, I., Stirling, A., Abrol, D., Atela, J., Charli-Joseph, L., Eakin, H., & Yang, L. (2020). Transformations to sustainability: combining structural, systemic, and enabling approaches. Current Opinion in Environmental Sustainability, 42, 65-75.
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question 
Sustainability as a Strategic Advantage
Explain how sustainability can be a source of strategic advantage.
Complete the order form and upload all of your files, including any instructions, rubrics, or other materials provided by your instructor. 
Complete the order payment after filling in the order form. We’ll receive your order and assign it to a writer.
The assigned writer will complete your paper and forward it to our Editing Team for review and approval.
Once approved by the editor, the completed paper will be uploaded to your account for you to download, review and approve.