Startup Success By Dana Brunetti

Startup Success By Dana Brunetti

The leadership video reviews the measures that startups should take to be successful. The speaker, Dana Brunetti, is a successful video producer who has produced various films, including House of Cards, splatting in the Social Network, and Fifty Shades (Fast Company, 2013). He is also among the people helping to support the digital revolution in Hollywood by embracing new distribution platforms such as Netflix. He focuses on working cleverly to use an organisation’s resources for organizational success. Resources include employees with different knowledge, skills and capabilities required to meet the organization’s goals. He starts by stating that there is a lot that startup companies can learn from a Hollywood production. He states that production is like starting a new business because it includes assembling a team, and the screenplay can be viewed as a business plan. He states that various factors dictate the success of the team. One of the factors is finding the best people for every position. The second factor is collaboration because collaboration helps keep the team members united to accomplish a shared goal.

The speaker argues that a startup’s reputation should also be observed because reputation precedes and follows the business, dictating its overall performance. He states that having a good working relationship with people involved in completing various tasks and responsibilities in production is essential. He recommends using a military leadership strategy whereby everyone must do their job without being micromanaged. He argues that micromanagement contributes to business failure because employees cannot be productive when their employer keeps interfering with what they do. He also mentions that employers should understand that they are not there to tell employees how to do their jobs but to provide the resources needed and create a shared vision that the employees should focus on achieving.

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Application

The leadership video connects to the course content on the argument that the overall performance of an organization is dictated by how the employer relates with the employees. They both emphasize the need for autonomy. According to Dawson & Andriopoulos (2017), employees look for autonomy to use their creativity. Autonomy also keeps employees motivated, thus increasing their productivity. The leadership video and course material demonstrate that teamwork is vital to the organization’s success. While the video suggests that teamwork enables employees to exchange ideas, the course content suggests that teamwork increases creativity because employees brainstorm to complete entrepreneurial activities. The leadership video and course content also indicate that creating a startup business includes selecting the right people to complete the tasks needed to meet the organization’s goals and objectives.

According to Dawson & Andriopoulos (2017), entrepreneurial activities create startup businesses that significantly contribute to economic prosperity and increased employment. Creative entrepreneurs who can use the resources given to them, including technology, to transform their ideas into innovative products and services are on the rise and are gaining recognition as central to promoting innovations and wealth in newly developed and industrialized economies. In all types of organizations, entrepreneurial activities usually involve managing paradox, uncertainty and tension in maintaining ambidexterity to secure different explorative and exploitative innovations. Exploitation includes extending and refining current knowledge and seeking more efficiency and improvements to facilitate incremental innovation. In contrast, exploration includes developing new knowledge and experimenting to promote the novelty and variation required for more radical innovation. Therefore, it is essential to maintain collaboration among employees.

Reflection

One of the lessons I learned from the leadership video is that teamwork is essential in every organization, including startups, because it facilitates the exchange of ideas. The teams need to include people with different expertise, knowledge and capabilities that complement each other. I also learned that the success of an organization is also dictated by how they are treated at the workplace. I learned that micromanagement might result in organizational failure because employees feel they are not given enough space to implement their ideas. The leadership video also enlightened me on the significance of having a shared goal because it gives the employees a sense of direction. Creating a vision and milestones to monitor the organization’s progress towards meeting the vision is also essential. The video also demonstrated an employer’s impact on an organisation’s success. It demonstrates that leaders may dictate organizational success by selecting the most appropriate strategy to run the organization. Employers also need to focus on selecting the most appropriate leadership style. For instance, Dana Brunetti emphasizes granting employees the autonomy to decide how they complete their assigned tasks. He states that as long as employees know what is expected of them, the employer should not keep meddling in their affairs. However, it is essential to monitor their progress to ensure they are doing the right thing. Monitoring may also include setting targets and rewarding employees who meet the targets. Performance evaluation tools may also determine whether the employee is performing as expected. I also learned that managing a startup is a process that requires constant adjustments, including the exploration of innovative ideas.

References

Dawson, P., & Andriopoulos, C. (2017). Managing change, creativity and innovation. SAGE.

Fast Company. (2013). “House of Cards” Producer Dana Brunetti On What Hollywood Can Teach Startups About Collabo [Video]. YouTube. https://www.youtube.com/watch?v=T75q3kTFDuk

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Startup Success By Dana Brunetti

https://study.sagepub.com/dawson3e/student-resources/chapter-14/videos

(1) Cover page;
(2) Summary section of leadership video / minimum 1 page;
(3) Application section of how the leadership video connected to the course content / minimum 1 page;
(4) Reflection section of what lesson you learned from the leadership video / minimum 1 page;