Stakeholder Analyst of Starbucks
The Background, Mission and Objectives, and Key Issues
During the global recession, Starbucks attempted to utilize an expansion strategy. This strategy only brought it close to its fall due to unsustainability. Its stock lost at least half of its value during this time. The company’s future was largely uncertain. Starbuck’s mission is “Sourcing, roasting, and serving high-quality coffee will remain our core, but we are also pursuing sustainable, profitable growth with a more diversified, multichannel and multibrand business model” (Starbucks Corporation: The New S-Curves, 2017, 2017). The main issues affecting the company’s performance included inconsistent products, high costs of operations, poor quality, and low margins.
Identify the Primary and Secondary Stakeholders in the Case of Starbucks
The primary stakeholders of Starbucks include the employees who work in different positions to ensure the delivery of the mission. The clients are also important stakeholders because they purchase the products that the company sells, leading to revenue generation. The business partners also act as primary stakeholders because they affect or are influenced by daily activities at the company. Suppliers are also important primary stakeholders because they directly affect the quality of the products. Bay Bread LLC. is one such supplier that supplies pastries and bread. The external stakeholders include the shareholders and neighboring communities for the various outlets.
Stakeholders, Their “Stakes” or Claims, and Power
Suppliers and partners have a significant stake in the company because their failure to deliver exposes the entity to a significant risk of failure (Financier Worldwide, 2022). In addition, the employees possess significant power because their failure to perform their roles could incapacitate operations. Furthermore, the clients are significant to the entity because if they fail to purchase the products, this could result in the company’s failure. Finally, shareholders who provide capital to the organization through stock purchase hold power because they offer a mechanism for acquisitions.
Starbucks Corporation: The New S-Curves. (2017). Cengage Learning.
Financier Worldwide. (2022). Starbucks acquires Teavana Holdings.
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Stakeholder Analyst. (Job B)- (Provides the Background, Mission Objectives, and key issues discussed in the case. Identifies the primary and secondary stakeholders in the case of Starbucks.
You will also discuss their “stakes” or claims. Which stakeholders have the most power? Are the claims legitimate?
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