Project Plan – Disney Revenue Increase

Project Plan – Disney Revenue Increase

Project Objectives:

• Identify customer preferences and needs and determine where most customers are located

Operational Step	Responsible Person	Timeline
Review customer reviews and feedback	Elizabeth (Market research manager)	1 week
Identify products and services with a high demand	David (Marketing director)	2 weeks
Review customer database to determine regions with the largest customer base	Elizabeth	2 weeks
Determine improvement areas to meet customer needs and preferences	Elvis (Customer relationship management manager)	3 weeks

• Determine areas of improvement in the production process to reduce lead times and units of waste per production process

Operational Step	Responsible Person	Timeline
Source renewable raw materials to be used in the production process to reduce waste per production process and reduce the production cost	John (Operations manager)	2 weeks
Identify new distribution networks that can be used to reduce lead times	David	3 weeks
Provide the expected volume that every production process should yield	John	2 weeks
Provide sales forecasts to anticipate supply needs and improve the fulfillment process	David	3 weeks

• Enhance job satisfaction to reduce employee turnover and improve production

 

Operational Step	Responsible Person	Timeline
Implement technology in the production process to reduce the workload employees are required to handle	John	4 weeks
Implement performance management and introduce employee benefits and incentives to reward employees who perform well	Catherine (Head of Human Resource Management)	3 weeks
Create employee training and development programs	Catherine	4 weeks
Create flexible work schedules	Catherine	3 weeks

Justification

Increasing revenue requires ensuring that customers’ needs and preferences are met. The company, therefore, needs to identify the most important needs by conducting market research. One of the main things that should be considered in the market research is customer reviews and feedback. The organization can determine whether customers are satisfied with existing products based on their reviews. Customer feedback can also improve the products and ensure that they meet the required standard (Bhatnagar, 2012). The second thing that should be considered is the products and services with higher demand. The organization can then focus on increasing the production of such products and improving those with less demand to attract more customers. The organization also needs to consider reviewing the customer database to determine the areas with the largest customer base to increase the supply of its products in those areas to meet customer demands. Another important operational step in increasing market share is determining improvement areas to meet customer needs. Focusing on improvement areas will enable the company to maintain existing customers and attract more customers. Increasing revenue also includes determining areas of improvement in the production process to reduce lead times and units of waste per production process. The organization, therefore, needs to source renewable raw materials to be used in the production process to reduce waste per production process and reduce production costs. It also needs to reduce lead times by using many distribution networks (Rüttimann, 2017). Another important operational step in improving the production process is providing the expected volume that every production process should yield to ensure that the production process meets customer demands. The organization also needs sales forecasts to anticipate supply needs and improve the fulfilment process. Increasing revenue also relies on having a productive workforce. The main steps that can be used to create a productive workforce are implementing performance management and introducing employee benefits and incentives to reward employees who perform well, creating employee training and development programs, and creating flexible work schedules. The organization also needs to implement technology in the production process to reduce the workload employees are required to handle.

References

Bhatnagar, N. (2012). Customer relationship marketing: Customer-centric processes for engendering customer-firm bonds and optimizing long-term customer value. Advances in Customer Relationship Management. https://doi.org/10.5772/31105

Rüttimann, B. G. (2017). Reducing process lead time. Lean Compendium, 41-80. https://doi.org/10.1007/978-3-319-58601-4_4

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Use the Project Plan, The Disney Company, identified in your Week 3 Balanced Scorecard to:

Develop the project objectives.
Explain what operational steps will be taken to achieve your stated objectives.
Identify the person(s) responsible for each operational step.
Outline a timeline for each operational step.

Justify the choices you made in your project plan in a 525- to 700-word response on the Project Plan Template.