Professional Communication in Business
Professional business communication is essential for the successful running of a company. It refers to the successful transfer of ideas and facts to aid successful decision-making within the company. Also, it can mean the nature of communication between business representatives and clients. Timely communication using a method that customers prefer amounts to professional business communication (Goldberg & Rosenfeld, 2014). Although the nature of professional communication depends on one’s career or professional level, it positively contributes to the success of a business entity.
Good communication is vital for project managers and product managers in startups or small businesses, as their roles involve permanent collaboration with almost everyone in the organization’s ranks. Apple’s founder and former CEO, Steve Jobs, is mainly known for his excellent negotiation skills, which contributed to the company’s quick success.
Moreover, one has to pick a suitable communication method for their audience. For instance, sometimes, it may seem appropriate to communicate via mail. However, by critically reviewing the situation, one may decide that making a call would be more effective.
Professional communication is also crucial for those who work in teams. One has to listen to the ideas of other members and be able to communicate their thoughts as well. Besides helping pass ideas between team members, good communication also goes a long way in nurturing relationships between team members, thus creating a good working relationship.
Communicating professionally in a business context also alleviates any potential misunderstanding. In day-to-day communication, people alter messages to avoid looking biased or offensive. However, such a cautious approach has no space in business communication (Cenere et al., 2015). Here, the message has to be clear for proper execution.
References
Cenere, P., Gill, R., Lawson, C., & Lewis, M. (2015). Communication Skills for Business Professionals 7. Cambridge University Press.
Goldberg, D. M., & Rosenfeld, M. (2014). People-centric skills: Interpersonal and communication skills for auditors and business professionals. John Wiley & Sons.
Walker, T. J. (2011, October 6). Why Steve Jobs Was The Ultimate Communicator. Forbes. https://www.forbes.com/sites/tjwalker/2011/10/06/why-steve-jobs-was-the-ultimate-communicator/?sh=
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Question 
After reading and considering the material in Unit 1, choose one of the following options below, then proceed to develop your response post.
Option 1
Identify six related skills that you will have the opportunity to develop as you work on your communication skills in this course. In response to your classmates, offer advice and/or resources to help them reach their goals.
Professional Communication in Business
Option 2
Explain what it means to you to communicate as a professional in a business context. In response to your classmates, discuss the importance of effective communication in your career and to the companies where you do or will work.
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