Press Release

Press Release

The Future is in Logistics

Over the years, our organization has maintained a good reputation in the automotive industry for providing high-quality, efficient cars. We have managed to master the art of developing efficient supply chains that facilitate the timely delivery of raw materials and finished products to our clients. We intend to use the expertise gained in supply management to offer the best logistics services to other companies and individual clients. The logistics industry is more profitable than the automotive industry and can complement the automotive industry to increase the efficiency of the supply chains in the automotive industry. Although the automotive industry is doing relatively well due to the increasing demand for vehicles, competition is stiff due to technological advancements enabling car manufacturers to manufacture cars with unique features that attract a specific customer segment (Wells, 2015). The future of the automotive industry will include the domination of electric vehicles that are expensive to manufacture, hence the need to focus on another industry with fewer capital demands. Get in touch with us at eminencepapers.com. We offer assignment help with high professionalism.

The new products will be launched in the logistics market. The main segments will be purchase, production, and sales or service logistics. Purchase logistics include vendor management to move components and raw materials along the supply chain. Production logistics include acquiring raw materials and components and producing finished goods. Sales or service logistics include distributing the finished products to the client.

Venturing into the logistics industry benefits the company in different ways. To begin with, revenue streams will increase, thus enabling the organization to manage operations effectively. The industry will also increase the organization’s sustainability because the logistics industry is rapidly growing due to e-commerce and the distribution of companies in various regions that are not close to customers and suppliers. The third benefit is increased profitability because, according to Manners-Bell et al. (2014), the logistics industry has a large market base, including companies that require the transportation of raw materials and finished goods. The fourth benefit is reduced operational costs because of technological advancements such as using autonomous cars to transport goods, minimize operating costs, and increase profitability. The fifth benefit is increased brand exposure because the company will be serving more customers. The community will benefit from the timely delivery of products and job opportunities for drivers who will be driving the delivery trucks.

The success of the move into the logistics industry relies on collaboration among stakeholders. Employees will be required to attend a mandatory training program to equip them with the knowledge and skills needed to run operations in the new industry. Managers will be required to explain new roles and responsibilities to all employees and ensure that they meet the organization’s expectations. Top leadership will be required to provide the resources needed to maintain operations in the new industry. The organization is expected to manufacture at least ten delivery trucks by the time we launch operations in the new industry. We will begin operations in regions where we already have a large customer base to create awareness of our new services before expanding to other areas. We intend to leverage the current customer base in the automotive industry to increase brand awareness to increase the success of our logistics services. We will partner with companies to offer high-quality logistics services to establish a strong brand identity and a good reputation.

[Your name]

Sales Department Manager

References

Manners-Bell, J., Cullen, T., & Roberson, C. (2014). Logistics and supply chains in emerging markets. Kogan Page.

Wells, P. (2015). Understanding change and difference in the global automotive industry. The Global Automotive Industry, 7-18. https://doi.org/10.1002/9781118802366.ch2

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Using the template provided in the supporting materials section below, draft a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address the following rubric criteria:

Press Release

• Address the key points appropriate for external audiences.
• Summarize the diversification decision.
• Explain why the decision was made.
• Explain where in the marketplace the new products are launching.
• Identify who benefits from this product in both the company and the community.

What to Submit
To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates. Sources should be cited according to APA style.