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Presenting Research Findings

Presenting Research Findings

Presenting Research Findings

Written research reports include a detailed description of information, including a background of the research, findings, and purpose to draw readers’ attention (Kolb, 2008). The main aspects of a written research report that should be emphasized for readers are the purpose of the written report and the assumptions made by the researcher. Readers need to understand what the report intends to achieve to understand the information to expect in the report. This plays a significant role in determining whether the report is relevant. If the purpose of the report does not include providing information that the reader or audience is looking for, then the report may be considered irrelevant. Readers also need to be informed of any assumptions made by the researcher who prepared the report to know what to expect from the report and determine whether there is a possibility of biased information.

According to Clippinger (2016), the quality of oral presentation is dictated by the presenter’s ability to present information to the audience with supporting materials such as visual aids. The main aspects of an oral research report that should be emphasized for audiences are visual aids and opening remarks. According to Sekaran & Bougie (2016), visual aids help the audiences understand the presented content. Therefore, audiences need to understand the meaning of the visual aids used in the oral report and how to interpret them. The audiences of an oral report are also drawn to a presentation based on the presenter’s opening remarks. The remarks also play a significant role in outlining what the presenter intends to discuss in the presentation. Therefore, the audiences of an oral report need to understand the main things to focus on in the opening remarks to evaluate the relevance of the presentation based on the information they are interested in.


Clippinger, D. (2016). Planning and organizing business reports: Written, oral, and research-based.

Kolb, B. (2008). Written report and presentation. Marketing Research for Non-profit, Community and Creative Organizations, 251-271.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.


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For this discussion, describe the aspects of both the written and oral research report that should be emphasized for readers and audiences

Presenting Research Findings

Presenting Research Findings, including a rationale for your position. (Chapter 17 – Sekaran & Bougie Text).

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