New Charles Town League Marketing Mix

New Charles Town League Marketing Mix

Hello. Welcome to my presentation on the new Charles Town league marketing mix.

Expanding the Carolina League into Charles Town requires extensive marketing to gain a competitive advantage over major leagues in the region such as Charles Town Little League. The key areas of the new league’s marketing mix include product, price, place, promotion, and positioning. This report focuses on the product that the new league in Charles Town will be offering, the price point the product has been priced, where the product will be distributed, how the new league will make consumers aware of the product, and where the league will position its product in relation to other competing products. Our assignment writing services will allow you to attend to more important tasks as our experts handle your task.

The new Charles Town league’s target markets will be broken down into middle-aged individuals with children below 18 years, skilled workers, small business owners, and school owners. The middle aged individuals with children below 18 years have been targeted because they are interested in nurturing their children’s talents because they are enlightened about the importance of physical exercise and sports on a child’s development. Skilled workers have been targeted because they will support the league since it offers job opportunities. Small businesses have been targeted because they will support the league since they can make sales during tournaments. School owners have been targeted because they will be interested in getting sponsorships for and participating in competitions to help baseball players in school leagues improve their skills and get access to opportunities to join professional baseball.

The products that the new league in Charles Town will be offering is baseball sporting events and baseball training and mentorship programs. The baseball sporting events will include school and community tournaments, recreational programs, and sponsorships. The recreational programs will allow students and other individuals interested in learning baseball and improving their baseball skills to play in the league’s pitch. Sponsorships will focus on paying school fees for students with good baseball skills so that they can join the league and participate in its growth. The baseball training and mentorship programs will be offered by the league’s coaches and players.

The new league in Charles Town will use value-based and competition-based pricing. According to Dugdale (2022),value-based pricing includes setting prices mainly based on the perceived value the customers place on a product or service. Consequently,competition-based pricing includes setting prices based on the price set by competitors(Hinterhuber, 2019). Value-based pricing will target players and spectators. The new league will offer value-based pricing to players based on the perceived value created by qualified coaches and access to qualified medical professionals, regular training, and awards. Value-based pricing for spectators will focus on the perceived value created by comfortable seats, qualified commentators and proper air conditioning and arrangement of the spectator’s sitting space. Competition-based pricing will focus on setting affordable prices for tournament tickets.

The new league will offer its baseball sporting events and training and mentorship programs in Charles Town. The baseball tournaments will be offered in the baseball stadium in Charles Town, local television stations, YouTube and local radio stations. The tournaments posted on YouTube can be accessed by everyone including people living outside the United States.

The new league will promote its tournaments, training, and mentorship programs through social media marketing, influencer marketing, and sales promotion. Social media marketing will include posting marketing campaigns and tournament photos and videos through Facebook, YouTube, Instagram, and TikTok.Influencer marketing will include using former and current baseball players to market its products and create a good reputation for the league through mentorship programs. Sales promotions will include marketing campaigns in schools to attract more players.

The new league in Charles Town will position itself against competing leagues through a convenience-based positioning strategy and customer service positioning strategy. According to Kostelijk & Alsem (2020a), a convenience-based positioning strategy includes convincing customers that a product or service makes their lives easier. The new league will use accessibility to the baseball pitch, different ticketing methods, and ticket discounts to create convenience. Customer service positioning strategy includes assuring customers that they are getting the best service (Kostelijk & Alsem, 2020b). The new league in Charles Town will ensure that it offers the best service by providing comfortable seats for fans, ensuring that players play in a well-designed pitch, and ensuring that fans have access to food and water around the pitch.

Expanding the Carolina League into Charles Town requires considering areas that can be used to create a competitive advantage such as product, price, place, promotion, and positioning. The new Charles Town league’s target markets will be broken down into middle-aged individuals with individuals below 18 years, skilled workers, small businesses, and school owners. The new league will offer baseball sporting events including tournaments, recreational programs and sponsorships, and baseball training and mentorship programs. The new league will use value-based and competition-based pricing. Value-based pricing for players will be based on the perceived value created by qualified coaches and access to qualified medical professionals, regular training, and awards. Value-based pricing for spectators will focus on the perceived value created by comfortable seats, qualified commentators and proper air conditioning and arrangement of the spectator’s sitting space. Competition-based pricing will focus on setting affordable prices for tournament tickets. The new league will market its baseball sports events and training and mentorship programs through social media marketing, influencer marketing, and sales promotions. The new league will position itself using a convenience-based positioning strategy and customer service positioning strategy.

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The two parts of the overall marketing plan that will be completed this week are the sections for the Target Market, and the explanation of the 5Ps (Product, Price, Place, Promotion, and Positioning). Please thoroughly address the following components.

New Charles Town League Marketing Mix

Target Market in the Charles Town, WV area.
Who are the residents, businesses, or groups in the Charles Town, WV area that would be most interested in minor league baseball?
In most cases, target markets can be further broken down into smaller market segments. How does this apply to the Charles Town target market? Please explain.
Explanation of the 5Ps.
In most marketing circles, these are typically referred to as the 4Ps. However, positioning, or where the product is positioned in the market, is also a crucial part of the marketing process. Therefore, please provide answers to the following questions.
Product – What is the product or products you are selling?
Price – At what price point will the product or products be priced?
Place – Where will the product or products be distributed?
Promotion – How will you make consumers aware of the product or products?
Positioning – Where will the position of the product or products be in relation to other competing products or services?
Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV. Please be sure to review the “PowerPoint Presentation Do’s and Don’ts” document that’s attached. Remember, the PowerPoint must be in bullet format and must include a notes section.