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Navigating Regulatory Landscapes- Airbnb’s Strategy for Ethical Consumer Treatment and Global Expansion

Navigating Regulatory Landscapes- Airbnb’s Strategy for Ethical Consumer Treatment and Global Expansion

Airbnb could comply with local, state, and international regulations by lobbying policymakers and local governments and establishing collaborative mutually-beneficial agreements through memoranda of understanding. Adopting a collaborative approach with regulatory authorities, including locally, across states, would be a strategic approach to ensure that Airbnb is regulated and remains competitive (von Briel & Dolnicar, 2021). Additionally, renegotiating memoranda annually would ensure that Airbnb and regulatory authorities manage emerging challenges collectively (von Briel & Dolnicar, 2021).

There are several ways in which Airbnb could ensure the ethical treatment of consumers. First, safeguarding Airbnb consumers’ privacy by protecting personal identifying data against unauthorized access and usage by other information consumers is significant in ensuring consumers’ ethical treatment. Airbnb should maintain control over the use and disclosure of its consumers’ personal information to ensure they are ethically treated (Nadeem et al., 2021). Second, Airbnb can ensure its consumers are ethically treated by eliminating uncertainties regarding the Airbnb platform’s security lapses that could result in the loss of financial, personal, and transaction-based consumer information. According to Nadeem et al. (2021), the security of shared economy platforms such as Airbnb, including protection from unwanted access and use of personal information and the safety of transactions, is essential in ensuring the ethical treatment of online consumers.

In my opinion, Airbnb should not have a separate strategy to get regulated and ensure the ethical treatment of consumers for the international component of its business model. On the contrary, it should customize the collaborative approach to establish memoranda of understanding in international markets to ensure it complies with regulatory requirements in different parts of the world. Customizing the collaborative approach would be critical, considering that different markets have different regulation requirements. Additionally, adopting a standardized approach to ensuring the ethical treatment of consumers will be crucial in ensuring Airbnb consumers are treated ethically and globally.

References

Nadeem, W., Juntunen, M., Hajli, N., & Tajvidi , M. (2021). The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms. Journal of Business Ethics, 421–441.

von Briel, D., & Dolnicar, S. (2021). The Evolution of Airbnb Regulations. In S. Dolnicar, Airbnb before, during, and after COVID-19 (p. DOI: https://doi.org/10.6084/m9.figshare.14195972). Brisbane,‎Queensland: University of Queensland.

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Question 


Read “Case 2: Airbnb in 2018” in your Connect textbook.

In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.

Navigating Regulatory Landscapes- Airbnb's Strategy for Ethical Consumer Treatment and Global Expansion

Navigating Regulatory Landscapes- Airbnb’s Strategy for Ethical Consumer Treatment and Global Expansion

Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:

How can Airbnb ensure the ethical treatment of consumers?
Should there be a separate strategy for the international component of their business model?

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