Methods of Monitoring a Marketing Strategy

Methods of Monitoring a Marketing Strategy

The marketing KPIs we will monitor for our ongoing marketing activities after the park’s reopening are the number of referrals, customer loyalty, and customer satisfaction. These KPIs will help us track how well our referral marketing strategy is performing and whether or not customers are happy with our program (Oklander et al., 2018). It also allows us to gauge the success of our referral program over time. The continuous feedback from surveys and customer feedback will help us improve our referral marketing strategy. Get in touch with us at eminencepapers.com. We offer assignment help with high professionalism.

The feedback loops we will implement in this case are surveys and customer feedback. We will send out surveys to customers who have used our referral program, asking them questions about how they found out about our referral program, how many people they referred, and whether they would recommend it to others. This information will help us track the number of referrals and see how well our referral marketing strategy works (Verma, 2018).

The research that should be conducted is qualitative to understand why customers are or are not referring others to our park. We will use focus groups and interviews to gather this information. The focus group will allow us to understand why people are or are not referring others to our park. The discussion will enable us to dive deeper into the reasons behind the referrals. This information will improve our referral marketing strategy and make necessary changes if needed. Additionally, this research will create a continuous improvement plan for our referral marketing strategy.

The continuous improvement plan involves changing our referral marketing strategy based on the feedback we receive from surveys and customer interviews. Additionally, we will use the PDSA method to implement these changes (Haji Zeynolabedini, Rahmani & Ansari, 2018). First, we will plan the changes that need to be made to our referral marketing strategy. Next, we will implement these changes and see how they affect our referral numbers. Then, we will study the results of the changes and see what improvements can be made. Finally, we will adjust our referral marketing strategy based on our learning. This continuous improvement plan will help us ensure that our referral marketing strategy is always up-to-date and effective.

References

Haji Zeynolabedini, M., Rahmani, M., & Ansari, M. (2018). Analysis of marketing plans of worldwide university libraries and proposed modeling of marketing services for Iranian academic libraries. Library and Information Sciences, 21(1), 123-152.

Oklander, M. A., Oklander, T. O., & Yashkina, O. I. (2018). Marketing research trends: online panels and online communities. Marketing and Management of Innovations, 1, 118-129.

Verma, A. K. (2018). Institutionalizing Continuous Improvement Plan for Program Assessment. Journal of Engineering Education Transformations, 32(2), 30-38.

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Monitoring a marketing strategy from start to finish helps you assess a marketing plan and its effectiveness.

You are a regional marketing director of a theme park responsible for creating a customizable template for strategic marketing. This template can be used across all parks. To identify continuous improvement opportunities, the CMO wants you to design a plan to monitor and measure the success of the marketing strategies implemented in all the parks.

Methods of Monitoring a Marketing Strategy

To help you perform this task, all the regional marketing directors will share feedback for their parks. The consolidated feedback will provide insights into the performance of the marketing strategies in all the parks.

Create a short report to help the other marketing directors create a plan to monitor and measure continuous improvement.

Prompt

Create a short report describing the methods to monitor the marketing measures after the parks in the course scenario reopen. In addition, describe the feedback loops and research strategies along with a plan for continuous improvement.

Specifically, it would be best if you focused on the following criteria:

1. Describe the marketing KPIs to be monitored for the ongoing marketing activities after the reopening of the

What key performance indicators should be used to measure the marketing strategy’s performance?

2. Describe the feedback loops to be implemented in this

Identify the specific feedback loops you will monitor and how and when.

How should results be reported to the key stakeholders needing this information?

3. Describe the research that should be

Identify specific consumer research methods you will use and explain why. How will you use the research outcomes for a continuous improvement plan?

4. Describe an effective continuous improvement plan. Your constant improvement plan should be based on the feedback loops and research. Use the program, do, study, and act or adjust (PDSA) methodology for implementing the continuous improvement cycle.