Latest News - Marketing

Market Expansion Analyst in Brazil

Market Expansion Analyst in Brazil Modifying the Personal Selling Approach Based on the Brazilian Market According to Mangus (2022), personal selling is the presentation of a brand’s products and...

Small Business Management

Small Business Management Small businesses play a crucial role in the economy, serving as the backbone of many communities around the world. They contribute significantly to job creation, foster...

Adapting to Forced Innovation

Adapting to Forced Innovation Innovation requires an impetus that makes a firm adapt to a new way of doing things, without which the firm cannot survive. Just like the need to transport products and...

Problems in the Marketing Industry

Problems in the Marketing Industry Marketing is essential in increasing an organization or brand’s sales and profit. According to Peter & Donnelly (2019), effective marketing starts with...