Latest News - Marketing

Discussion – Multichannel Distribution

Discussion – Multichannel Distribution A multichannel system involves using several ways to deliver products to intended customers. As firms expand, they rely on more than one channel to relay...

Discussion – Marketing Intermediaries

Discussion – Marketing Intermediaries Customers do not typically purchase products from the producers but from various intermediaries between them and the producer. Commonly, there are four...

Project – Promotional Ad

Project – Promotional Ad Project background The project entails increasing the customer’s client base by creating a preference for drive-through movie theatres. This will be achieved by...