Latest News - Marketing

Emerging Model for IMC

Emerging Model for IMC Introduction Integrated Marketing Communication (IMC) is the integration and coordination of all marketing communication avenues, tools, sources, and functions within a...

Matching Pricing Strategies with Businesses

Matching Pricing Strategies with Businesses Bentley Motors – Premium Pricing. These vehicles are among the most expensive ones due to their perceived high quality (Schindler, 2011). They spend a...