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Factors to Consider When Optimizing a Website for Google Search Keywords in Title and Heading Tags Keywords are important in optimizing a website for Google searches (Ziakis et al., 2019). This is...

Research Problem and Objectives – Use of Social Media in Marketing The research problem for this study is businesses’ use of social media to achieve their marketing objectives efficiently. The...

Factors to Consider in SEO Optimization for Mobile User Experience Users should find it easy to use their smartphones and other smart portable devices to access a business’ website (Toonen, 2023)....

 Primary Versus Secondary Data Data in marketing is used to make managerial decisions and is grouped into primary and secondary data. On the one hand, primary data refers to the information that a...

Syndicated Market Research Syndicated market research refers to a form of research carried out by a market research firm and then sold to companies. The marketing company leverages expertise and...

Online Marketing Research – Microsoft Azure SQL and Knack Database The two databases for this discussion are Microsoft Azure SQL database and Knack database. On the one hand, Microsoft Azure...