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Strategic Marketing Plan – Nike Part A: Environmental Analysis and SWOT Analysis Company Description Nike is an American-based and world-largest athletic apparel company. The company engages...

United Airlines Case Study United Airlines has had a series of incidents related to poor customer service. The airline has been criticized on social media platforms and television talk shows for...

Amazon Case Study Key Business Sectors Amazon has a total of five successful business segments currently. One of the leading business segments is the cloud infrastructure enabled by Amazon’s web...

Ethical Issues in Marketing Ethical Responsibility, Ethical and Legal Issues Ethical responsibility refers to a business’s duty not to harm society. Through ethical responsibility, businesses...

Creating a Brand RadiantFires Market Analysis RadiantFires is a luxury candle brand that focuses on creating a peaceful and magical ambiance in any living space. The brand’s candles burn for a long...

Cultural and Social Influences when Purchasing a Product The consumer decision-making process is important when purchasing a product or service because it enables the customer to make the best...