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Innovative Staffing and Service Design for American Airlines Group Inc

Innovative Staffing and Service Design for American Airlines Group Inc

The decision to staff innovatively and create low-cost services at the American Airlines Group Inc. is motivated by the COVID-19 pandemic. Staffing innovatively revolves around encouraging deliberate turnover and utilizing the remaining employees through multitasking, thus reducing labor costs. The provision of low-cost services is essential to sustain the carrier’s clients and enable the company to run during low travel. This approach also allows the company to compete with other low-cost carriers.

Goals

  • Create low-cost services that attract more clients.
  • Reduce the number of employees by at least 30 percent.
  • Reduce the cost of labor by 30 percent.
  • Set up an HRIS system that integrates the new human resource management approach.

Target Customer

Creating low-cost services is essential because it will enable the carrier to serve business clients and domestic tourists. The business clients that the carrier targets range across various ages. Accordingly, domestic tourists include both men and women. Millennials, the younger generations, are mainly targeted because of the need to encourage domestic tourism before the full recovery of international and regional tourism.

Market Opportunity

Other industry carriers offer clients low-cost flights (American Airlines Group Inc., 2022). The recent pandemic affected all businesses and individuals. Consequently, this means disposable income is relatively low for enterprises and individual travelers. Therefore, high-cost flights will lead to losing clients to other low-cost carriers. Thus, the current market urgency is to retain the market share and still address clients’ needs at low prices.

Financial Opportunity

The financial opportunity that arises from the innovative changes includes sustenance of cash flow in the company; it will enable the company to take care of the fixed costs and liabilities such as debts (Yahoo, 2022). This cash flow will be positive in sustaining the company’s operations during difficult times.

Timeline

Reduction of employees March-May 2022
HRIS system integration June-July 2022
Low-cost flight products June 2022

References

American Airlines Group Inc. (2022). Form 10-K.

Yahoo. (2022). American Airlines Group Inc. (AAL). Retrieved from Yahoo Finance: https://finance.yahoo.com/quote/AAL/profile?p=AAL

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Question 


Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance.

Innovative Staffing and Service Design for American Airlines Group Inc

Innovative Staffing and Service Design for American Airlines Group Inc

Scenario
Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is vital! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management approves exploring opportunities and funding, they have key performance indicators (KPIs) you must address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.

Prompt
Using MarketLine, Yahoo Finance, and the company’s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis.

Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.

Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your system are:

The intended customer: Describe the customer or customer profile for the new product or service.
Opportunities in the market: Explain the options in the market based on your research.
The financial opportunity: Assess the economic option that the project presents for increasing cash flow and topline revenue.
Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but it is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.

(Blog link)
https://longorianetwork.wordpress.com/wp-admin/themes.php?page=gutenberg-edit-site&postType=page&postId=2