High-end Restaurants Are Overrated

High-end Restaurants Are Overrated

Introduction

The concept of fine dining has gained recognition among customers in the hospitality industry over the past decade due to the special offers that restaurants give customers on special events to attract more customers and enhance their image. For example, most restaurants offer special offers on Valentine’s Day, New Year’s Eve, Christmas Eve, and Christmas. Some customers may be attracted to high-end restaurants because of their unique cuisine and ambiance, while others prefer dining at high-end restaurants to feel that they are part of the high class in society. However, most high-end restaurants are overrated because most prioritize profit-making over customer satisfaction. Most high-end restaurants also lack the capacity to offer people a quality meal, good value for their drink and food, comfort in the restaurant atmosphere, and feeling welcomed. High-end restaurants are also overrated because they serve insanely high-priced meals with small portions, and the atmosphere is usually so uptight and not accommodating for all customers.

Why High-end Restaurants Are Overrated

According to Mim, restaurants should be careful about customer satisfaction to create and maximize customer loyalty (4). Unfortunately, most high-end restaurants cannot offer customer satisfaction to common customers because they emphasize making a statement rather than guaranteeing that customers are satisfied with the meals and drinks offered and the quality of service they receive. The portion size of the meals served in high-end restaurants is usually small and highly-priced, thus limiting the value customers get for the food and drink they buy at the restaurants. Therefore, common people may prefer eating in ordinary restaurants where the price of food is reasonable based on the portion size because they are guaranteed value for their money. In some instances, the quality of food at ordinary restaurants is better than what is offered in high-rated restaurants because there is a constant flow of customers, thus guaranteeing fresh food.

Comfort is an important part of the dining experience that customers seek in restaurants. Most high-end restaurants use ambiance and high-end furniture to create a brand appeal and comfort rather than investing in other important aspects, such as making the customer feel welcome at the restaurants. According to Quevedo and Gopalakrishna, restaurant brand appeal is linked to luxury and attitudes and is broadly viewed as the message the restaurants communicate to their customers (317). Although ambiance and high-end furniture may attract customers who want to be associated with the high class in society, it does not contribute to customer satisfaction, especially for common customers who focus on the quality of service they receive and how they are treated by other customers when evaluating the level of comfort, they get from a restaurant. For example, customers feel comfortable when they are addressed politely by the service attendants and offered the same quality of service as other customers. Some high-end restaurants, especially those visited by prominent people and celebrities, may discriminate against common customers by serving the prominent customers and celebrities first while other customers wait. Therefore, common people may prefer ordinary restaurants where every customer is treated equally.

People visit restaurants for an enjoyable dining experience. According to Şengül et al., an enjoyable dining experience includes communicating with the restaurant staff, atmosphere, and other customers (321). The communications contribute to customer satisfaction because they enable customers to express their opinion about the services they receive (Özdemir et al. 61). High-end restaurants have regulations that may limit customers’ ability to communicate with service personnel and other customers. For instance, most service personnel in high-end restaurants are prohibited from conversing with customers unless the conversation is about what the customer is ordering or an inquiry about the amenities within a restaurant. Customers in high-end restaurants also keep to themselves because every customer sits at their table, thus limiting the conversation among customers. However, in common restaurants, customers will likely have an enjoyable experience because they can communicate with each other and the service personnel without any restrictions. High-end restaurants also set requirements about the dining etiquette that should be observed, thus limiting the enjoyable experience that a customer may be seeking in the dining experience, such as having an exciting conversation as they dine and taking pictures to keep memories.

Conclusion

Competition in the hospitality industry has resulted in a rise in high-end restaurants offering unique food, drinks, and services to attract customers who are willing to pay high prices for the experience they get at the restaurants. However, high-end restaurants are overrated, especially because they mainly focus on maximizing profits rather than guaranteeing high-quality services and customer satisfaction among all customers. For instance, high-end restaurants offer small portions at high prices to generate more revenue at the expense of customers who have to pay exaggerated prices for the food and drinks served at the restaurants. High-end restaurants also focus on creating a brand appeal by investing in high-end furniture and ambiance instead of focusing on customer satisfaction, thus limiting the value customers get for the money they spend at the restaurants. Some high-end restaurants also discriminate against ordinary customers, especially when prominent individuals and celebrities are at the restaurant, thus creating a bad customer experience. Therefore, high-end restaurants should start investing in customer satisfaction by creating a conducive environment for all customers to create and maintain customer satisfaction.

Works Cited

Mim, Shafait. “Factors Influencing Customers Satisfaction in Hospitality Industry: Fine Dining Restaurants.” University of Gävle, 2021.

Özdemir, Bahattin, et al. “Bireysel Ve Davranışsal Faktörlerin Restoran Müşterilerinin Şikâyet Etme Niyetlerine Etkisi.” Anatolia Turizm Araştırmaları Dergisi, vol. 26, no. 1, 2015, p. 61. https://doi.org/10.17123/atad.vol26iss171069.

Quevedo, Francisco, and Pradeep Gopalakrishna. “Rationality Is Overrated: Brand Choice Is Largely Intuitive.” Rutgers Business Review, vol. 6, no. 3, 2021, p. 317. https://doi.org/https://rbr.business.rutgers.edu/sites/default/files/documents/rbr-060307.pdf.

Şengül, Serkan, et al. “Analysis of e-Complaints for Restaurant Enterprises in the World S 50 Best Restaurant List.” Journal of Tourism and Gastronomy Studies, vol. 6, no. 1, 2018, p. 321. https://doi.org/10.21325/jotags.2018.189.

ORDER A PLAGIARISM-FREE PAPER HERE

We’ll write everything from scratch

---

TOPIC:
Prepare a project in which you challenge what you regard as a wrong-headed evaluation, providing sound reasons and solid evidence for challenging this existing and perhaps commonly held view. Maybe you believe that a classic novel you had to read in high school is overrated or that people who criticized a particular social media platform don’t understand it. Explain why the subject of your evaluation needs to be reconsidered and provide reasons, evidence, and if necessary, different criteria of evaluation for doing so.

TOPIC to be used from the previous class assignment:
“Many people today celebrate special occasions or go on first dates to what can be considered “fancy” or high-end restaurants. Michelin-rated restaurants are very popular for those wanting to feel they are eating in a class above their normal class. However, most of these types of restaurants are highly overrated. When the common person chooses to dine out, they are looking for satisfaction from a quality meal. They also want to feel like they’ve received good value for their food and drink. Additionally, people want to feel comfortable in the atmosphere of the restaurant they dine in. Finally, people want to feel welcome at their restaurant of choice. High-end restaurants are overrated because they offer insanely high-priced meals with very small portions, and the atmosphere is often very uptight and does not accept all diners.”

DETAILS:
THIS IS NOT A CALL TO ACTION. THIS IS NOT A STANDARD COMPARE/CONTRAST ESSAY. You are not moving your audience to do something, nor are you comparing and contrasting the pros and cons of something. This is also not a review. This essay should be a deeper examination of a strongly or widely-held belief. You will be evaluating your subject based on a set of criteria.

Your paper should include:
– Introduction to your subject(you may choose your topic–look to your text for ideas),
– Statement of judgment: your thesis plus – three or four reasons or supports you’ll be presenting with evidence.
– Statement of standard and accepted criteria on which this judgment is based,
– Statement of opposing side’s position (opposite – i.e., this is not a good movie),
– First reason with evidence in support of the opposing side’s position which is counter-argued with evidence,
– Second reason with evidence in support of the opposing side’s position which is counter-argued with evidence,
-Third reason with evidence in support of the opposing side’s position which is counter-argued with evidence
-Conclusion