Global Expansion Plan

Global Expansion Plan

Determining the Current State of Global Ownership across All Business Processes and the Governance Structure for Organizational Processes

One of the strategies I will use to determine the current state of global ownership across all business processes for my selected company and the governance structure for organizational processes is checking the company’s website. Companies use websites to pass vital information about their operations to interested parties in the modern business era. Therefore, I will use a search engine to get the company’s website and read through different sections on the website to get the information I need. The second strategy is checking the company’s social media account. Companies use their social media accounts to interact with customers, allowing them to contact their officials to get information on the current state of global ownership across all business processes for the selected company and the governance structure for organizational operations. I can also get the company’s contacts on its social media platforms and make a direct call to get the information I need.

Analyzing the Selected Organizational Process

The selected organizational process that will have a significant positive impact on Verizon Communications Inc.’s global expansion is technology integration. According to Yee & Oh (2012), technology integration is aligning technology and business operations. The paramount importance of technology integration to the global process of the business is better efficiency and productivity. Technology integration enables companies to organize and share information across departments, saving them the time and energy required to find and verify information (Monte, 2012). Verizon Communications Inc. can leverage technology to share information across branches in different countries, ensuring employees work together to meet the organization’s goals. Technology integration also accelerates the growth of an organization by enabling employees to share ideas and information, thus enhancing the effectiveness and efficiency of collaboration. Technology integration will potentially impact the bottom line for the selected company by connecting the company’s branch in the foreign country with the components in the host country, hence maintaining a uniform business culture and strategy.

The Information Most Essential To Decision-Making about the Selected Process

Technology integration is a complex process that requires taking various steps. The first step is examining the current issues, state, obstacles, and benefits of technology integration about the company’s or business’s operational capability and competitive business strategy. The second step is investigating emerging, new business technologies and how they can enhance organizational performance. The third step is creating a solid foundation for implementing the selected technology by analyzing business processes, assessing the chosen technology, investigating the technology provider, developing the business case, and conducting a detailed cost-benefit analysis.

The company needs information about the cost of technology integration. The cost of the selected technology is essential to decision-making about technology integration because it will help the organization determine whether it can afford the technology chosen or whether there is a need to look for an alternative, cheaper technology. According to Monte (2012), analyzing the cost of technology integration includes considering the potential return on investment of the proposed technology and the estimated payback period. The company also needs information on the selected technology’s scalability, adaptability, and customizability. According to Montgomery (2017), technology integrated to improve business operations needs to be customizable so that it is aligned with the business’s or organization’s culture and adaptable so that it does not interfere with the normal ruining of operations in the organization or business. Scalability includes the technology’s ability to grow within the company and adapt to its changing needs. Decision-making on technology integration also requires information on employee buy-in to avoid resistance to change because resistance could negatively impact employee productivity and organizational growth.

The company must also know of any additional training employees may require to use the selected technology. Information on the cost and time needed to train employees is also crucial in deciding whether or not the chosen technology should be integrated into the company. The information on the cost of technology and scalability, adaptability, and customizability will be obtained from online research and benchmarking in organizations currently using the technology chosen. Information about employee buy-in will be received through an internal survey to get employees’ opinions on the proposed technology. Information on the cost and time needed to train employees will be obtained by completing a needs assessment to determine the skills required to integrate the selected technology and the number of employees lacking those skills.

Importance of a Global Team during Global Expansion

The global team might support the adoption or integration of technology integration by ensuring that the application of the technology adheres to the foreign country’s legal regulations. For instance, most countries have laws regulating data privacy. The rules include ensuring that all customer data is protected from unauthorized access. Therefore, the global team can evaluate the security measures in the technology integration to ensure that it does not violate data privacy laws. The international team might also support the adoption or integration of technology integration during global expansion by connecting the company with the best technical support providers to solve any technical problems that may arise in the technology integration process. The international team can also inform the company of cultural issues from integrating the technology into business operations. For instance, cultures that focus on protecting the welfare of community members may resist any technology that replaces human workers with machines, making it hard to complete the technology integration process. The global team might also help the company hire employees with the expertise and skills required to implement the selected technology because they understand the best places to get the best talent.

Potential Areas of Cross-Cultural Risk and Strategies for Addressing Them

One of the potential areas of cross-cultural risk for Verizon Communications Inc. is failing to identify subculture and regional differences. According to Alejandra Madi (2021), there are differences in market conditions and consumer preferences within emerging markets, but most businesses fail to consider in-country differences. Verizon Communications Inc. may overlook ethnic or regional differences, thus failing to identify important customer segments. The primary strategy that will be used to address this risk is hiring employees from a foreign country, including management employees with an understanding of the different cultures in the country.

The company’s second potential area of cross-cultural risk is failing to understand local business customs and practices. Every culture has its way of doing things, influencing business practices (Das, 2019). Verizon Communications Inc. may adopt the same business practices used in its home country h, creating conflict, especially if the home country’s business practices violate the culture of another foreign country. Therefore, the company will make a diverse workforce of foreign and local employees to understand local business practices better.

The third potential area of cross-cultural risk is stakeholder conflict. According to Sorbello (2020), stakeholders play a vital role in business operations because their needs must be met. Verizon Communications Inc. may experience stakeholder conflict due to miscommunication, bias, and stereotypes. This risk will be addressed by creating a team connecting stakeholders with the company. The team will include individuals hired locally. It will maintain proper communication between stakeholders and the company and forward stakeholder complaints to the company.

References

Alejandra Madi, M. (2021). Global business challenges and the role of corporate diplomacy. Global Market and Global Trade [Working Title]. https://doi.org/10.5772/intechopen.98492

Das, M. (2019). Impact of social and environmental practices on SME business performance. https://doi.org/10.31124/advance.7749695.v1

Monte, T. (2012). Business and technology integration: Integration for success. CreateSpace.

Montgomery, T. (2017). What critical factors do companies consider when selecting innovative ideas? Muma Business Review, 1, 069-080. https://doi.org/10.28945/3843

Sorbello, K. M. (2020). Addressing cultural challenges to doing business in a global marketplace. Culture in Global Businesses, 1-18. https://doi.org/10.1007/978-3-030-60296-3_1

Yee, J. T., & Oh, S. (2012). Technology integration state, issues, benefits, and obstacles. Technology Integration to Business, 23-66. https://doi.org/10.1007/978-1-4471-4390-1_2

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Global expansion requires many processes to ensure efficient operations that integrate well across cultures. Managerial routines, behaviours and mechanisms that allow the organization to function as intended comprise its organizational processes. Some typical methods in international business include collecting strategic information, managing quality control, and maintaining efficient payment systems for global sales. Some examples of organizational processes could include digitizing key documents and using the intranet and internet to automate activities to reduce overall costs (Cavusgil, Knight, & Riesenberger, 2020). Organizational processes require integration across multiple functions, geographies and business units, sometimes using shared services and outsourcing, as well as retained corporate resources. Technology must also be integrated, often requiring significant enhancements or new implementations to enable the highest level of integration (KPMG, 2016, p. 2).

Global Expansion Plan

The textbook (Cavusgil, Knight, & Riesenberger, 2020) describes organizational culture as the pattern of shared values, behavioural norms, systems, policies, and procedures that employees learn and adopt. It also spells out the correct way for employees to perceive, think, and behave about new problems and opportunities that confront the company. Organizational culture is typically derived from the influence of the company’s founders, visionary leaders or something uniquely related to the history of the company. As we learned early in the course, establishing an international organizational culture can also come with unwelcome ethical issues. However, Cavusgil, Knight, & Riesenberger suggest that companies that proactively build a global corporate culture will:
1. Value and promote a global perspective in all major initiatives.
2. Value global competence and cross-cultural skills among their employees.
3. Adopt a single corporate language for business communications.
4. Promote interdependency between headquarters and subsidiaries.
5. Subscribe to globally accepted ethical standards.

For this assignment, you will be required to analyze one critical business process, i.e., technology integration, compensation, hiring and selection, etc., and the potential organizational culture issues that may need to be addressed in your selected company’s global expansion plan. Please address the following areas for this assignment:
1. Describe how you will determine the current state of global ownership across your selected company’s business processes and the organizational operations governance structure.
2. Analyze the selected organizational process, including its importance to the global operation of the business and how it will potentially impact the bottom line for the chosen company.
3. Describe the information most essential to decision-making about the selected process and how it will be obtained.
4. Discuss how a global team might support adopting or integrating business processes during international expansion.
5. Consider the proactive measures proposed above for building an organizational culture and identify the potential areas of cross-cultural risk for your selected company and a strategy for addressing them.