Develop Plans to Assist a Struggling Organization
As the acting CEO of XYZ Corporation, I will take various actions to restore the organization to productivity following the current disruptions brought about by technology failure. As the company CEO, I will call for a presser to state the events in the institution. The communication will address customers’ complaints that were left ignored during the disruption. The communication will try to win customers’ trust in our company by admitting mistakes that occurred, leading to the complaints going unanswered. Further, the communication will inform the public of the failure of the company website, which will lead to the entire production shutdown. The public will also be informed that the company’s operations have returned to normalcy, and efforts are being made to ensure such an occurrence will not be repeated. Also, as the company CEO, I will apologize to the public and consumer base for all the inconveniences they may have encountered during the shutdown. Company emails will be sent to all customers who have subscribed to our website with the information communicated in the presser. Our assignment writing help is at affordable prices to students of all academic levels and academic disciplines.
Internal communication will be used to target employees. The communication will be done through an internal memo. The internal memo will apologize to our workers for the hard times they had to endure during the breakdown. The memo will seek to win their trust in the company and assure them that despite the overwhelming work that they hard to do, the company will make sure the problem does not occur again (Marsen, 2020). The workers will be requested to continue working as usual on the two communication avenues as the organization seeks to boost their morale.
Apart from the crucial communication, the company will seek to address the technical issues that led to the breakdown. Essentially, the communication will seek to calm down the status quo. However, addressing the root of the problem is inevitable in obtaining a permanent solution. As the CEO, I will launch an investigation into what could have caused the breakdown and, in collaboration with the company’s technology experts, will assess what caused it and how it will be prevented. Additionally, the company will assess the efficiency of the current website and whether an upgrade is required to restore a productive organization. According to Suvanmanee et al. (2020), an organization’s preparedness to break down events should be part of the success-chasing strategies. As the company CEO, I acknowledge this as a failure that could have helped the institution by providing an option for the company during the breakdown. Therefore, while installing a strong technology ensures the breakdown does not occur again, the company will seek to invest in an optional technology that will be relied upon during breakdown events.
As the acting CEO of XYZ Corporation, I acknowledge the essence of improving employee morale, which went down during the breakdown. Various motivational strategies drawn from effective human resource management will be deployed to restore employee morale. First, the company will undertake an employee recognition event following the breakdown. According to Collins (2021), employee morale can be improved by recognizing their efforts toward organizational performance. In recognizing the employees, I will send a personal message to each employee to recognize the effort put forth during the breakdown. Essentially, this will ensure they feel appreciated by the company despite the challenges faced. Recognizing employees will not only help to enhance their morale but also increase their efforts to catch up on the work that is behind schedule.
The company will also make plans to attach payment incentives for all the work that is behind schedule. Essentially, this will motivate workers to work to accomplish it. However, it is important to ensure that they are not overworked in trying to cover for the work that is behind schedule. One way to ensure they are not overworked is by promoting a flexible schedule for undertaking the tasks. Notably, this means that employees will take up tasks when they feel they can do them and thus achieve enough time for family and personal needs. Employees’ motivation and morale are linked to work flexibility and have been established to promote employee loyalty and positive feelings (Boon et al., 2019). Thus, in covering for work that is behind schedule, there is a need to maintain work flexibility.
Following the breakdown event, one way to ensure that customers remain loyal to our company and continue promoting us is by ensuring we compose messages to be sent to each of them. As already discussed, a presser will be sent by the acting CEO to the general public. However, every customer should be sent a personal message to apologize for any inconvenience caused, and the company workers will move forward. As the acting CEO, I will support the workers with important information to include in the messages. Employees will identify customers whose orders remained unfulfilled and customers whose complaints were ignored. When they are identified, a personally tailored message will be written to them, specifically addressing their orders or concerns. Composing personal messages will ensure that customers’ trust is won again and that the company is aware of their frustration with unfulfilled orders and ignored complaints.
Important information to include in the personally tailored messages include the company’s apology for the inconveniences that the company may have caused them, an explanation of why the company caused them such an inconvenience, an assurance that the company has rectified its issues and will ensure that no such event occurs again. Appropriate avenues will be considered when sending messages to targeted customers. In this case, the most appropriate avenue the customer utilizes to reach the company will be sending the message to them. Essentially, this will indicate the company’s commitment to serving them (Schoofs et al., 2019). The communication avenues will include emails, social media platforms such as Facebook and Twitter, and mobile contacts.
Various strategies can be applied to ensure successful organizations remain strong during tough times and improve within a struggling environment. In the case of XYZ Corporation, the best way to restore a productive organization, improve employee morale, and communicate with affected customers is discussed above. Additional information is discussed regarding ensuring a breakdown does not occur again. As the acting CEO, I think there is a need to ensure that plans are made to avoid future technology breakdowns. One suggestion entails creating an emergency alternative that can be used when the main website fails, which can help the organization avoid losing customers to opponent firms. By considering all these aspects, a company within a struggling environment such as XYZ Corporation can overcome and remain successful.
References
Boon, C., Den Hartog, D. N., & Lepak, D. P. (2019). A systematic review of human resource management systems and their measurement. Journal of Management, 45(6), 2498-2537.
Collins, C. J. (2021). Expanding the resource-based view model of strategic human resource management. The International Journal of Human Resource Management, 32(2), 331–358.
Marsen, S. (2020). Navigating crisis: The role of communication in an organizational crisis. International Journal of Business Communication, 57(2), 163–175.
Schoofs, L., Claeys, A. S., De Waele, A., & Cauberghe, V. (2019). The role of empathy in crisis communication: Providing a deeper understanding of how organizational crises and crisis communication affect reputation. Public Relations Review, 45(5), 101851.
Suvanmanee, W., Kee, D. M. H., Lee, Z. W., Low, C. M., Zakwan, M. A., Gupta, A., … & Quttainah, M. A. (2020). The relationship between customer satisfaction and organizational success: A study of Panasonic. Journal of the Community Development in Asia (JCDA), 3(3), 48-57.
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Question
Right in the middle of the busy time of year, XYZ Corporation was suddenly struck by an all-encompassing technology failure. Its main website and internal systems went offline for over 24 hours, causing an entire production shutdown. Over the course of the next several days, leadership directed employees to attempt to resume fulfilling orders in addition to responding to customer complaints.
Unfortunately, the volume of work and number of customer complaints overwhelmed staff, leaving numerous orders unfulfilled and complaints ignored. Ideally, the organization needed to respond to each customer timelily and effectively deploy service recovery. Employees are beginning to lose trust in leadership’s decisions and are facing burnout from working many extra hours.
Assignment criteria:
Given the current situation, acting as the CEO of XYZ Corporation, how would you restore a productive organization? Explain how you would improve employee morale while still motivating employees to catch up on work that is behind schedule. Help your employees compose responses to the various customer complaints and indicate how you would communicate with those customers. Include anything else you feel is important as the CEO in your response.
Be sure to relate theories and strategies leading to certain best practices that leaders of successful organizations utilize to improve a struggling environment.