Degree of Alignment- Advanced Organize
Organization
Selected Organization: NETFLIX INC.
| Element | Description |
| Mission | Netflix’s mission statement is ‘To entertain the world.’ Netflix provides the best-in-class documentaries, films, TV shows, and games (Blair et al., 2019). Netflix allows its customers to choose what they would like to watch in one simple click. To that end, the company provides shows in over 30 languages across 190 countries worldwide. The widespread presence across the globe is hinged on the fact that interesting stories may come from anywhere, and the company capitalizes on its fan base to create diverse stories. |
| Vision | Netflix’s vision statement is ‘To be the best entertainment distribution service.’ The vision statement depicts Netflix’s long-term goal which is to be a leading entertainment company globally. True to the vision statement, Netflix has become a trendsetter in quite a number of segments in the entertainment industry. For instance, the company taps into technological shifts, consumer demands, and the gaps in the entertainment industry to attain an industry leadership position (Blair et al., 2019). These endeavors are part of the company’s efforts to become a global leader. |
| Values | Netflix’s values refer to the core skills and behaviors that the company does not compromise on. One of the company’s core values is judgement, which refers to making decisions based on market conditions (Rothaermel, 2020). For instance, the decision to switch from rent by mail service into streaming service was informed by observing the reigning circumstances in the market. Essentially, the company has always made data driven decisions. Netflix also capitalizes on effective communication by sampling and elevating non-English languages to allow inclusion (Rothaermel, 2020). Thirdly, Netflix’s business is guided by selflessness. Although the company create millions from paid ads, it runs ad-free content to improve consumer experience. Other core values include innovation, integrity, impact, passion, courage, and curiosity. |
| Structure | Netflix has a flat and decentralized organizational structure designed to facilitate quick decision-making by its employees. Such a structure encourages employees to be more responsive for their specific duties. Netflix’s three primary structures include functional, geographical, and products team. The functional team is made of the CEO, content team, communication, finance, and legal teams. The geographical team refers to local and international streaming segments. Finally, the products team refers to the team that controls content and ensures that it aligns with consumer demands. |
| Culture | According to Rothaermel (2020), Netflix’s culture revolves around the philosophy of “people over process.” The culture ensures that all employees collaborate as a team with higher levels of creativity and flexibility. One of the elements that supports this culture is people empowerment, a practice geared towards improving individual performances. The company also believes in treating every employee with respect and dignity by embracing transparency. Other core elements of Netflix’s culture include friendship, hiring the best talent, and avoiding static rules. |
Analysis
Netflix’s mission statement portrays a desire to provide entertainment on a global scale. To align with this goal, Netflix has dedicated significant financial resources over an extended period. For instance, in 2013, the company released a high-quality original series- House of Cards. Following the success registered in the series, the company has released multiple successful series like Stranger Things, 13 Reasons Why, Ozark, and many more (Rothaermel, 2020). These original high-quality series have won multiple Emmys and Golden Globes awards, indicating that consumers liked them. Devoting significant resources to producing content aligns with the company’s mission of entertaining the world. Hire our assignment writing services in case your assignment is devastating you.
On the other hand, the company’s vision statement indicates a desire to attain industry leadership. So far, the company has achieved this goal in terms of its market share. Netflix successfully competes with other giant industry players like Paramount+, HBO Max, Hulu, and Apple TV+. Netflix’s success is based on price optimization, helping the company provide its services at relatively lower prices than competitors (Rothaermel, 2020). Also, the fact that Netflix leverages online media has contributed to its continued success since the current technological shifts show that most consumers are relying on the internet to stream content.
Another strength of Netflix has been its continued focus on disruptive innovation. Since the company started streaming content on the Internet in 2007, it has continually leveraged disruptive innovation to gain a competitive edge. For instance, the company innovated new ways to enable clients to access content, including tablets, mobile phones, and gaming consoles (Pant & Yu, 2018). Other streaming dedicated devices such as smart TVs, Google Chromecast, and Kindle TV have led to elevated convenience. Also, the company leverages big data to push its content and drive predictive algorithms. The innovation allows users to select the content they would like to watch in the future, helping the company predict future demand and align content based on consumer demands.
Further, the company has implemented employee management strategies to ensure it aligns with its decentralized and flat organizational structure. Most countries have independent review teams that focus on what is best for the consumers in a specific country (Pant & Yu, 2018). By relying on the 360 review method, Netflix leverages insights offered by employees from different cultures to deliver content that aligns with the locals’ needs. Netflix also gives its employees a free hand to innovate and develop ways of providing content to specific populations. Such strategies have allowed the company to engage local content creators to deliver local stories.
Finally, Netflix Inc. has implemented several internal strategies whose goal is to empower its people. The company offers its employees financial and health benefits to appreciate their contribution to the company. Employees also benefit from the company’s flexible time off. Since there are no rules, employees can choose when they take time off work. To enhance work-life balance, Netflix offers parental leave, which allows employees to bond with their children. These strategies are meant to ensure employees also profit from the company and avoid high turnover.
References
Blair, T., Burrer, T., Garcia, J., & Hernandez, A. (2019). Netflix Company Analysis. https://tessacreates.com/wp-content/uploads/pdfs/Netflix-CompanyAnalysis.pdf
Pant, V., & Yu, E. (2018). Conceptual modeling to support the “Larger Goal” pivot–An example from Netflix. In The Practice of Enterprise Modeling: 11th IFIP WG 8.1. Working Conference, PoEM 2018, Vienna, Austria, October 31–November 2, 2018, Proceedings 11 (pp. 394-403). Springer International Publishing.
Rothaermel, F. (2020). ISE STRATEGIC MANAGEMENT: concepts. (5th ed.). Mcgraw-Hill Education.
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Question 
Use the Degree of Alignment: Advanced Organizer template to:
Describe the mission, vision, values, structure, and culture of the company. Each description should be 75-100 words.
Degree of Alignment- Advanced Organize
Based on your advanced organizer and further research on your company, analyze the degree of alignment between what the organization is currently doing (actions) and its mission, vision, values, structure, and culture. Think about what your company is doing right and on-brand and where there is room for improvement. Your analysis should be 500-750 words. Note: An organization is typically centered on its mission and vision, but it may not always do as its statement says.
Cite sources according to APA guidelines
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