BUSN320 - Week 4 - Business Directions And Operations Related To Networked E-Business

BUSN320 – Week 4 – Business Directions and Operations Related to Networked E-Business

According to Grefen (2015), directions in e-business are linked to its drivers and operations. One such direction in a networked e-business is that such businesses ought to be online and timely. E-businesses must ensure they are available and accessible to be termed networked e-business entities. To that end, there exists multichannel business directions and operations. Such multichannel directions and operations of an e-business ensure customer flexibility, which is key to customer satisfaction.

Business Directions

Many directions can be applied to enhance the effectiveness of an e-business. First, an e-business can collect crucial data about its customers and use it to customize its offerings (Stojkovic & Djuricic, 2012). That creates consumer intimacy, such that the customer will prefer to shop from the business in the future. This is particularly useful in a highly competitive market. Such a direction is called enhanced customer relationship management. Another direction to operationalize the drivers of a networked e-business is by ensuring a fluent transition between a business’s physical and digital parts. To attain this, the e-business should integrate its physical and digital operations. This is often labeled as integrated bricks and clicks.

Business Operations

The underlying purpose of a business operation is to ensure a wide reach (Grefen, 2015). To that end, firms’ e-business applications must be available and accessible. Availability in e-business comes in two ways. Firstly, the business must be online at the required times. Second, the business must have the required resources needed to complete a transaction which is, being timely. A business that fulfills the two requirements is deemed online and on time. On the other hand, accessibility implies ensuring the correct channels are used in the right circumstances. An e-business collaborates with different channels to ensure accessibility, such that they can interchange depending on prevailing circumstances.

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References

Grefen, P. (2015). Beyond e-business: towards networked structures. Routledge.

Stojkovic, D., & Djuricic, R. (2012). Customer relationship management concept in the electronic business era. Journal of Engineering Management and Competitiveness, 2(1), 22–26. https://doi.org/10.5937/jemc1201022s

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