Audience Analysis-Marketing Manager
Scenario Requiring Audience Analysis
A case of a marketing manager at a technology company tasked with introducing a groundbreaking product to the market is considered. The cutting-edge smartphone product targets a diverse audience that includes tech enthusiasts, parents concerned about online safety, and budget-conscious consumers. The marketing manager team has prepared a comprehensive launch plan, and now it’s time to communicate the key details to various stakeholders. Notably, the communication will be intended to inform the audience. Further, the communication will adopt a written format.
Audience Analysis
Audience | Audience Concerns Should Be Informed | Feeling Goal | Content Goal |
Parents | They are concerned with safety features, parental controls, and educational benefits. | They should feel safe | Product safety features |
Technology Enthusiasts | Technology enthusiasts seek technical specifications, advanced features, and comparisons with competitors to make an informed decision. | Better features as compared to competitors | Superior product |
Consumers | Budget-conscious consumers want to know about pricing options, discounts, and cost-effectiveness. | Affordable product | A better service from an affordable product |
Business partners | Interested in collaboration opportunities | Profitable opportunity to pursue | A new investment opportunity for consideration |
Regulatory authorities | Interested to know whether the new product meets industry and safety standards | Safety for the general public is assured | Policy is enforced |
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question
No required word count for Audience Analysis; 100-200 words for scenario Audience Analysis applies to. Sources are not required but can be used. Any sources used must be correctly formatted with in-text citations and reference lists. Peer-reviewed sources no more than 5 years old are preferred. The source can be your textbook.
• You may use no more than two direct quotes in a
written assignment; it’s better to use none at all. Direct quotes must be no longer than 40 words and preferably much less.
• You may not use PLOP quotes.
• All direct quotes must be cited correctly, with citations that include the page or paragraph number where the quote was found.
APA-compliant in-text-citations, reference list, and writing style
The communication for which you are conducting an Audience Analysis can involve your own workplace but doesn’t have to.
Sample Excellent Assignment