Importance of Data Visualization

Link: https://public.tableau.com/app/profile/luke.donovan/viz/AirportAnalysis_17369475193290/FlightStatusAnalysis

I selected the flight analysis visualization, which delves into an airliner’s operational status. The visualization shows on-track, delayed, and canceled flights, and it offers insight into popular flight times, delay analysis, and canceled reasoning. I selected this visualization due to its business orientation: Importance of Data Visualization.

For instance, by offering insights into the status of flights, the analysis could aid an airline in achieving better performance through effective fuel utilization, reducing flight time, and reducing operational costs. Also, the visualization offers data-driven insights that can help the airline improve its operations.

The author leverages interactivity to address the audience. This is because the target audience can explore the data contained in the visualization and make their findings, making it more personalized and engaging (Manovich, 2010). Also, the author uses different color designs to highlight particular data points, helping the audience be focused. For instance, the blue color has been used to demonstrate on-track flights, while the yellow color shows delayed flights.

The purpose of the visualization is presented as an attempt to understand a market in the airline industry through bar charts. By using bar charts, the author shows the extent to which some operational problems in the airline are likely to affect the productivity of some routes (Manovich, 2010). By categorizing different routes based on performance, the data will help the airline figure out which routes did not perform well and make the necessary adjustments to improve operations.

Visual hierarchy has been used in the visualization to order the most important data to the least important data, reflecting their importance in achieving the purpose of the visualization. For instance, in the current data representation, the on-track flight data set appears first to help clients figure out the most effective flight routes to utilize. Also, color has been leveraged by the author to differentiate different data categories. As it appears in the visualization, distinct colors are used to indicate on-track, delayed, and canceled flights.

References

Manovich, L. (2010). What is visualization?. paj: The Journal of the Initiative for Digital Humanities, Media, and Culture, 2(1). https://manovich.net/index.php/projects/what-is-visualization

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3-2 Discussion: The Importance of Data Visualizations

https://public.tableau.com/app/discover/viz-of-the-day

Data visualization methods offer a different landscape for explaining situations using data. Graphical representations of information, if created properly, can make vital information more intuitive, contextualized, and accessible. Visualization plays an essential part in analyzing big data and simplifying complex data-intensive scenarios.

Importance of Data Visualization

In this discussion, using the Viz of the Day webpage, select a business-focused visualization to debate in your post (you may have to toggle to more than one page to see business-specific visualizations). Consider the audience and purpose of the visualization you selected, and think about the strategy used to present the information and analysis visually. In your initial post, make sure to include the link to the visualization you selected, and address the following:

• Why have you selected this one?
• How does the author of the visualization address the audience?
• How is the purpose of the visualization conveyed?
• How does the visualization use color, ordering, layout, and hierarchy to prioritize information?