GB512 – Cultural Differences and Audience Profile

You read about some of the cultural differences between countries when communicating. You also practiced with some of these cultural differences in the learning activity. Based on what you learned, research and respond to the following scenario:

• You are a CEO of a tech company in California and you will be presenting to a group of technology professionals in a country of your choice. Prepare a short audience profile of your audience and their needs. Conduct research to learn about your country and expectations of your audience in that country. Cite your sources following your audience profile. Your sources must be no older than 5 years
  

   

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Cultural Differences and Audience Profile

As the CEO of a tech company in California, I will present to a group of technology professionals in Japan. There are professionals, engineers, developers, and IT specialists in my audience who value accuracy and quality in their projects immensely. Japanese professionals place a high premium on organizational rank and order, and they generally prefer well-organized presentations, which include technical specifics and the big picture of technological trends (Lee et al., 2021). They are used to settings that involve cooperation with their co-workers, which means that individual decisions reflected by individual presentations may be inapplicable to their cultural orientations that foster humility and togetherness.

Understanding their needs, I appreciate the need to present how the company’s technological solutions can fit into their existing systems and add value without disruption. They prefer to deal with those who can be trusted and must. Therefore, I will concentrate on expressing our company’s readiness to offer the guests high-quality products and services, helpfulness, and constancy. Keeping their inclination toward comprehensive material in view, I will also incorporate factual data and evidence along with case studies and real-life illustrations supported with data, ensuring that the presentation is informative and resonates with their analytical mindset. For the employees to trust the company and contribute to its success, they must feel their cultural beliefs and needs as the company understands professionals.

GB512 – Cultural Differences and Audience Profile

In Japan, technology professionals typically value precision, reliability, and respect for traditional hierarchies in the workplace. They are used to paying attention to details and want to see reports done systematically, incorporating the essentials and avoiding trivial issues. This means they are very strategic, focusing on the long-term gain and occasional inevitable loss. This is appropriate for the Japanese, as their business climate stresses relationships and confidence, and one ought to respect their rules, such as addressing senior members first and avoiding overly aggressive marketing tactics (Matsui, 2024). Moreover, Japanese technology professionals expect to work with people who like cooperation and analysis, so presenting the case, explaining the technical part explicitly, and showing the desire to discuss are critical activities to satisfy the expectation.

References

Lee, M. K., Kish-Gephart, J. J., Mizruchi, M. S., Palmer, D. A., & Useem, M. (2021). Social class in organizations: Entrance, promotion, and organizational and societal consequences of the corporate elite. Journal of Management Inquiry, 30(4), 385–394. https://doi.org/10.1177/10564926211027661

Matsui, N. (2024). The world of the Japanese mind: Conformity and seken. Springer Nature.