Case Study – Magnolia Company

Case Study – Magnolia Company

Impact of  Magnolia External Environment

Magnolia products’ external environment includes legality, political activities, economic conditions, and technological factors. These aspects can influence Magnolia brands’ ability to realize their vision due to distractions. For instance, when the economy faces downturns, the company may incur reduced sales and profits. On the other hand, external environmental aspects can help the company realize its vision. For example, more profits will be achieved when the government offers subsidies and incentives.

Magnolia Brands’ Major Competitors

Magnolia Brands’ major competitors include the Sitecore Experience Platform, which offers various services such as machine learning-generated insights, comprehensive digital marketing apparatus, and experience for a holistic view of customer timelines (Hunt, 2017). Another competitor is Progress Sitefinity Company, which offers connection services among partners, employees, and customers using a digital platform. Another competitor of Magnolia is WordPress.com, which offers tools for creating smart blogs, websites, and applications. The last competitor identified is Pantheon, which offers various website development tools such as consultancy and support services.

Factors Influencing Magnolia Brands’ Growth

Other factors influencing Magnolia brands’ growth include social media and a sense of humour. Regarding social media, the company’s brands acquire great importance and awareness from potential customers when posted on various social media platforms. Thus, there is a need to ensure that social media is used to expand Magnolia brands’ market reach and customers served. On the part of the humour, customers are always attracted to brands with a sense of humour. The company uses chips and quips of goofy antics to accommodate the aspect of humour, which enhances connection with customers.

Internal Factors to Realize its Vision and Mission

Magnolia should consider various internal factors to realize its vision and mission, including technology, funding, and labour. Notably, these factors drawn from the company’s internal environment are crucial to consider because they play a huge role in the company’s success. Notably, reliable funding sources will ensure that the company maintains the operationalization of the strategic plan, technology increases the efficiency of operations, and stable labor relations save the company on costs.

Magnolia’s Strength

Magnolia has strength in recognition and awards received for its services. Further, the company has the strength of being the only firm that has enhanced the association between its customers and its communications using effective social networking. Additionally, the company’s products are available in several groceries strategically situated to reach more customers. On the contrary, the company is weak in reduced sales occasioned by declined economic conditions.

The New Show

The new show represents an opportunity in the home remodelling industry because the pair promotes their products as an example to their fans. The pair’s storyline is an inspiration that customers can consider a reason for buying Magnolia’s products.

Threats Facing Magnolia’s Brand Face

One threat that Magnolia may face is competition from the identified competitors. Further, Magnolia faces the challenge of keeping their children from the spotlight. Also, Magnolia faces a security threat, prompting the family to pull out of the hit series.

The New Show’s Success

Magnolia should monitor the number of followers, viewers, and subscribers to determine whether the new show is successful. An increase in these aspects will indicate that the show is successful.

Feasibility

Magnolia’s feasibility is indicated in their creations’ continuous development of flavour to acquire a significant part of the market share. Through the investment in social media, the company has managed to enhance competitiveness and acquire more customers. They stand a better chance to be successful due to positive customer relations, which was highlighted in fans’ reactions when it was announced that the show would not be aired.

References

Hunt, S. D. (2017). Strategic marketing, sustainability, the triple bottom line, and Resource advantage (RA) theory: Securing the foundations of strategic marketing theory and research. AMS Review, 7(1-2), 52-66.

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Case Study – Magnolia Company

Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook (found after all the chapters in Part 2 – Cases)

Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

How will the components of the external environment impact Magnolia Brands’ ability to realize its vision?

Who are Magnolia Brands’ major competitors?

What other factors are affecting the growth of Magnolia Brands?

What internal factors must be considered for Magnolia Brands to achieve its vision and mission?

What are some of Magnolia Brands’ strengths and weaknesses?

How does the new show represent an opportunity in the home remodelling industry?

What challenges or threats might Magnolia Brand face?

What measurements can be used to determine if the new show is successful?

What is the feasibility of Magnolia Brands continuing to be successful? Why?