Degree of Alignment – Advanced Organizer for Airbnb Inc
| Element | Description |
| Mission | Airbnb Inc.’s mission is to create a world where everybody can belong in any place, as the organization remains focused on creating an end-to-end travel platform that can handle every part of a client’s trip. The mission focuses on creating a positive customer experience by customizing its services based on the customer’s needs and preferences. The mission also focuses on exceeding customer expectations by offering reliable services worldwide and creating a sense of belonging among customers. |
| Vision | Airbnb Inc.’s vision is to belong anywhere. According to Razzetti (2020), the vision includes various components. One of the main components is belonging. The company’s vision includes creating a network connecting different hosts and service providers to create the best customer experience. The second component is global presence. Airbnb Inc.’s vision is to create a global community where people from different backgrounds can interact. For instance, the company has an inclusive platform that allows hosts and clients from different parts of the world to engage in business transactions irrespective of location. |
| Values | Airbnb Inc.’s core values include being a host, championing the mission, simplifying, being a cereal entrepreneur, embracing adventure, and every frame matters. Championing the mission includes being united with the community to create a world where people can belong in any place. Being a host includes caring, being open, and encouraging everyone the company works with. Next, embracing the adventure includes being driven by optimism, curiosity, and the belief that everyone can grow. Lastly, being a cereal entrepreneur includes being determined and creative in transforming the company’s bold goals into reality. |
| Structure | Airbnb Inc. uses a holacracy structure where the teams in the organization are organized for specific projects to respond fast and move quickly, thus maintaining a flexible and lean approach (Cuofano, 2023). The small teams contain a maximum of ten people. The company promotes the village ecosystem principle, where team members can ask other members for help, share resources, or cooperate to complete assigned tasks. The structure facilitates the flow of information across the organization to achieve organizational goals and objectives. The company also uses the hybrid model, where employees can work anywhere and meet four times a year to plan ahead and interact with one another. |
| Culture | According to Dudovskiy (2019), Airbnb Inc.’s culture includes three elements. One of them is connecting with employees. The company communicates with employees regularly to understand their concerns and notify them about important dates such as birthdays and anniversaries. The second element is acceptance and inclusivity. Airbnb Inc. treats guests, hosts, and employees from different backgrounds. The third element is the emphasis on the company’s mission and vision. Airbnb Inc. employs individuals with the personal values needed to meet the company’s mission and vision. |
Analysis
Airbnb Inc.’s actions strongly align with its mission. The company ensures that customers in different locations worldwide have access to a variety of accommodation options, such as shared rooms, rental houses, private rooms, and a hostel online. The customers can stay in contact with their host and choose the accommodation that meets their needs and preferences. Airbnb Inc. also offers a home atmosphere, leading to customer comfort and satisfaction. A study by Kwok & Xie (2019) indicated that many customers choose Airbnb Inc. because of its affordability. Therefore, the company can help customers belong anywhere in the world by offering a platform where they can view accommodations in different places worldwide.
Airbnb Inc.’s actions strongly align with its vision to belong anywhere by connecting customers and hosts worldwide. According to Kwok & Xie (2019), the Airbnb platform can be accessed by almost everybody on the internet and has low transaction costs, thus reaching many customers worldwide. The platform also suggests different accommodations in a specific region to help customers settle on the best choice (Guttentag, 2013). The company has also developed various tools to help the host set prices for their accommodations while leaving the final pricing decision to the host. Hosts can decide how much they want to charge a listing and adjust their prices based on the customer’s demands. The company also aligns its actions with its vision by creating a community where hosts and customers across the globe can interact. Therefore, customers and hosts develop a sense of belonging globally.
Airbnb Inc.’s actions strongly align with its core value of championing the mission by creating an online platform where the hosts and customers interact like a community. The hosts post their listings, including amenities offered and pictures, and customers who have visited the place are allowed to share their reviews about the accommodations and the host. The reviews may initiate a discussion among customers who have had a similar experience. The company also embraces adventure by recommending accommodations worldwide to help customers plan their travels in different locations. It also simplifies the process of booking accommodations and paying because all transactions are completed through the organization’s platform. Airbnb Inc.’s actions align with the value of being a cereal entrepreneur because the company applies creativity to create a memorable and positive customer experience by suggesting accommodations that meet customers’ needs and preferences.
Airbnb Inc.’s actions also strongly align with its structure and culture. The company has small teams of employees working in different locations, and the company allows the team members to work and live anywhere while cooperating in a strongly coordinated way. One of the key features of the company’s operations strategy is creating a few roles that should be completed in a specific location or office, and most of the work can be completed outside the office. The second key feature is allowing employees to work in any location within the country they work in without changing their compensation (Airbnb, 2022). The company also requires employees to meet regularly for social events, off-site meetings, and gatherings to maintain the connection among employees. The company’s hiring process also ensures that it hires candidates with personal values aligned with its mission, vision, and core values. Every candidate undergoes a pre-screen session, an online coding challenge, onsite behavioral interviews, onsite coding rounds, and an onsite system design before they are hired.
Airbnb Inc. is currently successful in maintaining customer satisfaction and retaining and attracting hosts in different regions worldwide. The company allows customers to view a listing and reviews from other customers who have used a host’s services before they pay. The company attracts and maintains hosts by providing a platform where hosts can advertise their listings and set prices based on a customer’s needs and preferences and the amenities offered (Kwok & Xie, 2019). However, the company needs to improve customer relationship management to avoid losing customers who have a bad experience with the services offered by a host. For example, the company should look into customer complaints and compensate customers who complain of being harassed by their host and safety concerns. The company should also remove listings placed by hosts who have received negative reviews from many customers to avoid creating a bad reputation for the Airbnb platform.
Citations
Airbnb. (2022, July 26). Airbnb is designed for employees to live and work anywhere. Airbnb Newsroom. Retrieved January 17, 2023, from https://news.airbnb.com/airbnbs-design-to-live-and-work-anywhere/.
Cuofano, G. (2023, January 12). Airbnb Organizational Structure. FourWeekMBA. Retrieved January 17, 2023, from https://fourweekmba.com/airbnb-organizational-struture/#:~:text=Airbnb%20Organizational%20Structure&text=Report%20Ad-,Airbnb%20follows%20a%20holacracy%20model%2C%20or%20a%20sort%20of%20flat,a%20lean%20and%20flexible%20approach.
Dudovskiy, J. (2019, September 14). Airbnb organizational culture: Communication, inclusivity, and acceptance – research-methodology. Research. Retrieved January 17, 2023, from https://research-methodology.net/airbnb-organizational-culture-communication/.
Guttentag, D. (2013). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192–1217. https://doi.org/10.1080/13683500.2013.827159.
Kwok, L., & Xie, K. L. (2019). Pricing strategies on Airbnb: Are multi-unit hosts Revenue Pros? International Journal of Hospitality Management, 82, 252–259. https://doi.org/10.1016/j.ijhm.2018.09.013.
Razzetti, G. (2020). Airbnb culture design canvas: How to build a strong culture of belonging. RSS. Retrieved January 17, 2023, from https://www.fearlessculture.design/blog-posts/airbnb-culture-design-canvas.
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Degree of Alignment – Advanced Organizer for Airbnb Inc
For Company Airbnb – Use the Degree of Alignment: Advanced Organizer template to:
• Describe the mission, vision, values, structure, and culture of the company. Each description should be 75-100 words.
• Based on your advanced organizer and further research on your company, analyze the degree of alignment between what the organization is currently doing (actions) and its mission, vision, values, structure, and culture. Think about what your company is doing right and on-brand and where there is room for improvement. Your analysis should be 500-750 words. Note: An organization is typically centered on its mission and vision, but it may not always do as its statement says.
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