Organizational Analysis-Coca-Cola
Part 1: Organization Information
Organization
Coca-Cola is a complete beverage firm, with its products selling in more than two hundred territories and nations. The firm aims at refreshing the globe and making a difference. Some of the company’s portfolio brands comprise Fanta, Sprite, Coca-Cola, and additional sparkling soft libations. After being in the market for decades, the firm currently possesses the license to endorse various brands of non-alcoholic drinks.
Mission and Vision
| Mission | The mission of the company is refreshing people’s minds, bodies, and spirits while stirring optimism and happiness moments using its brands and actions. Additionally, the firm creates value and makes a difference. Typically, the company must leave a legacy in all areas of operation. Making a difference in people and society is extremely vital to the company, and at the same time, allowing them to relish the products’ great taste is the key. The firm’s mission statements comprise advancing lives, enhancing communities, and exceeding anticipations. |
| Vision | The organization’s vision is to inspire one another in order to become the best it can be through the provision of a great workplace. Typically, the firm’s purpose tends to be revealed in the mission statement. The mission exposes the firm’s intent as being a change agent and developing in its industry and further. The corporation basically strives to motivate other people, do its best, and present a favorable place of work. |
Organizational Initiatives
One of Coca-Cola’s initiatives is empowering women. The company set the objective of enabling the economic empowerment of approximately five million females in 2010 by 2020. The firm has worked with numerous partners in providing business skills training, financial services, mentoring networks, and additional assets to assist female entrepreneurs in advancing their livelihoods, communities, and families. The firm continues to identify and address the obstacles that female entrepreneurs could be facing and provide tools for improvement.
Among the company’s initiatives is improving communities in areas such as youth development, education, and other public enterprises. Currently, the Coca-Cola Foundation is giving extra grants and funding to organizations and communities as a response to COVID-19. The firm has given more than 55 million dollars in support of local groups and vulnerable societies during the outbreak.
Organizational Plans
| Type of Plan | Description | Type of Manager |
| Operational plan | These are the plans that managers make for the daily running of the firm. Some of Coca-Cola’s projects in this category comprise policies for upcoming issues and procedures for attaining the set goals. | Middle managers |
| Strategic plans | These plans comprise the big picture. The strategic planning scope is normally from 2-10 years. Coca-Cola’s vital elements of its strategic plan constitute its values, mission, and vision. | Top managers |
| Tactical plan | This comprises various concentrated, precise, and short-term strategies, whereby actual work supporting the high-level strategic plans is done. Typically, the scope of the project is less than one year and tends to break down the strategic plot into actionable portions. | Lower-level managers |
SWOT Analysis
| Internal Factors | Strengths include:
The firm has a strong brand identity It is also one of the most recognized brands, comprising a high brand valuation It has a large global reach, selling in more than two hundred nations. The firm has a wide market share The company has the greatest brand association and client dedication. The firm has various products across diverse categories. Weaknesses include: The incapacity of adapting to the present health trends. Carbonated drinks are among the largest sugar intake sources, thus causing health issues like diabetes and obesity The competition with Pepsi is very aggressive. The firm tends to have a low product diversification, while Pepsi has introduced several snack items such as Kurkure and Lays. |
| External Factors | Opportunities Include:
The firm has an opportunity to launch new offerings in food and health segments. Cumulating its presence in developing nations like the Middle East and Africa is an opportunity. The firm could also grow through the acquisition of other companies. Threats Coca-Cola has been criticized for high water consumption in water-scarce areas as well as water pollution (Panigrah, 2020). Coca-Cola faces direct competition from firms such as Pepsi and indirect competition from companies like Starbucks and Nescafe (Parker, 2020) Customers are embracing a healthy lifestyle and avoiding beverages incorporating unhealthy components.
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Part 2: Evaluation
Unmet Needs of the Organization
Coca-Cola’s unmet need is the production of strictly healthy products. With the high rates of health conditions such as high blood pressure that Coca-Cola beverages are said to cause, the firm has not moved with the healthy living trend. People have realized that the company’s beverages are unhealthy, thus reducing the number of customers. Consequently, with the increased number of people opting for healthy lifestyles, Coca-Cola products are not an option anymore. The health status of some new drinks that the company is producing is still doubtable. As such, the firm is not meeting the needs of a large population that requires healthy beverages.
A Competing Firm Doing Similar Business
Pepsi is one of the largest Coca-Cola competitors. Pepsi and Coca-Cola both market cola-flavored water comprising variable sugar amounts. Additionally, they sell fruit juice, mineral water, and smoothies. Typically, Pepsi appears to have taken the lead by doing a lot more diversity in other drinks. It is for this reason that it competes stiffly with Coca-Cola.
A Competitive Business Initiative Addressing the Unmet Need
The company’s competitive business initiative is producing more healthy products. This will ensure that the needs of people who want to consume strictly healthy beverages are catered to. The firm can also reduce the amount of sugar in its drinks. Even though all the sugar might not be eliminated, a significantly reduced amount makes a difference for people with health conditions such as diabetes. This will be beneficial to the organization because as the needs of more people are catered for, the customer base will increase. Additionally, these strategies will lead to an improved company image.
Timeline and Operational Steps
| Timeline | Steps |
| 2022 | Reducing the amount of sugar by 20% in all its beverages |
| 2023 | Reducing the amount of sugar by 50% in all its beverages |
| 2024 | Finding other methods of producing tasty beverages other than adding sugar |
| 2025 | Launching sugarless but tasty products |
References
Panigrahi, V. (2020). An Organisation Study On The Coca-cola Company (Doctoral dissertation, CMR Institute of Technology. Bangalore).
Parker, B. (2020, October 10). Coca-Cola SWOT analysis 2020 | SWOT analysis of Coca-Cola. Business Strategy Hub. https://bstrategyhub.com/swot-analysis-of-coca-cola-2019-coca-cola-swot-analysis/
Link to the SWOT analysis: https://bstrategyhub.com/swot-analysis-of-coca-cola-2019-coca-cola-swot-analysis/
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Question 
Organizational Analysis-Coca-Cola
Define your chosen company and its industry.
Mission and Vision
Identify the mission and vision of the organization.
| Mission | |
| Vision |
Organizational Initiatives
Outline 1-2 major initiatives for this organization. What are they currently doing to support these initiatives?
Organizational Plans
Describe the plans employed by the organization. Determine which types of managers create every kind of plan.
| Type of Plan | Description | Type of Manager |
SWOT Analysis
There are various factors within the external environment of an organization that impact its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
| Internal Factors | |
| External Factors |
Part 2: Evaluation
Evaluate if the mission, vision, planning process, and SWOT analysis meet the current needs of the organization. Include the following in your evaluation:
- Describe the unmet need (not limited to product or service, can be a new demographic, a new mode of delivery, etc.).
- Analyze your competitive advantages.
- Based on the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
- If there is no other business, describe how what you’re doing is a unique product or service offering.
- Propose a competitive business initiative to address the unmet need.
- Create a high-level timeline and operational steps necessary to implement your solution.
References
Include a link to the SWOT analysis.
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