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Business, Coursework

Corporate Entrepreneurship

Corporate Entrepreneurship

Discuss whether the term “corporate entrepreneurship” is an oxymoron. Can huge Corporation be innovative?

Corporate entrepreneurship can be defined as the process of creatively generating value and developing new products and services through critical entrepreneurial skills and thoughts. Entrepreneurship at the corporate level provides a system view on resources, environment, and processes needed to support an organization in entrepreneurial thinking ways. Corporate entrepreneurship is an oxymoron because it is assumed to be a business that produces the highest startup growth. An organization incorporating innovation and entrepreneurs doesn’t take the risk themselves (Dolińska, 2015). Entrepreneurs are well known to blame all the risks and losses on corporate entrepreneurship. The blame is more on the organization than on the entrepreneur. It is controversial to say that big Corporations can innovate. Large Corporations are well known for various diseconomies of scale in the process of management and production. However, by breaking large Corporations into smaller autonomous units and assigning entrepreneurs, they can grow like small startups.

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Discuss Autonomous and induced strategic behavior in corporate innovation for commercial success.

Autonomous strategic behavior is the process that begins from the bottom, rising gradually to senior positions. The new product champions are given the freedom to pursue a new idea. A good example is the Adidas shoe company, where celebrities are allowed to start their own idea of clothing, which is integrated slowly and branded by the company (Mirabeau & Maguire, 2013). The autonomy of entrepreneurs is significant as they can shape products or services uniquely and differently. The modern commercial world requires companies to produce a fantastic product that is different from any other competitor. On the other hand, induced strategic behavior runs from the top and is rendered to people in the lower ranks through a systematic process that filters innovation. The strategy works if it has been used before. The best example is the production of the iPhone smartphone. The same strategy is induced each time only with a slight change but has huge profit sales for corporate.

References

Dolińska, M. (2015). Knowledge-based development of innovative companies within the framework of innovation networks. Innovation, 17(3), 323-340. https://doi.org/10.1080/14479338.2015.1054603

Mirabeau, L., & Maguire, S. (2013). From autonomous strategic behavior to emergent strategy. Strategic Management Journal, 35(8), 1202-1229. https://doi.org/10.1002/smj.2149

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Question 

Corporate Entrepreneurship And Innovation

  • Discuss whether the term “corporate entrepreneurship” an oxymoron? In other words, can corporations—especially large ones—be innovative? Support your answer with examples.

    Corporate Entrepreneurship

    Corporate Entrepreneurship

  • Use the Internet to find an example of two corporate innovations—one brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success and why?