BUSB 340 – Quiz 2 – Price

Tesla Model 3 is designed for electric-powered performance, with dual motor AWD, quick acceleration, long range and fast charging. These attributes listed for the Model 3 are those that consumers may consider when assessing the car. If they do, these attributes would be considered__________

Stephan was excited about his newly purchased laptop. It had all the features he wanted and was really fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn’t gotten such a good deal. Stephan was most likely experiencing _____________

__________ is an industrial buying practice in which two organizations agree to purchase each other’s goods and services, which the courts normally frown upon.

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases. These people include individuals in the roles of buyers, deciders, gatekeepers, and others, as needed. This type of cross-functional group is known as a(n) ____

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company’s line. A friend suggested combining spices from India with tea. In the ________ stage of the new-product development process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as _______________

Which of the following is an example of a single product with multiple market segments?

Brand equity (think of Apple products) refers to __________.

Based on the response to a single question posted to current customers “On a scale of 0 to 10, how likely is it that you would recommend _____ to a friend or colleague,” 60% of respondents are promoters, 10% are detractors, and 30% are passives. What is the Net Promoter Score in this case?

Which of the following products is the best example of a product that might experience an introduction, a decline, and a reintroduction as part of its product life cycle?

Singapore Airlines has advertising shows a traveler in the airline’s new seats and emphasizes food and other amenities to overcome the __________ of its service.

The Edinberry’s, a restaurant located in south Texas, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for its fine steaks, spicy chili, and outstanding customer service. In order to maintain the restaurant’s reputation for putting its customers first, the marketing manager at Edinberry’s has developed marketing activities that are directed at the waiters and waitresses. These marketing activities are an example of __________ and are designed to help the restaurant employees to maintain an exceptional customer experience.

With Nike LeBron X basketball shoe, which sells for $200+ a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This group of affluent teens represent this shoe model’s __________ that it intends to direct the marketing program towards.

One reason some people don’t like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived. ImageTwin has developed a scanning system with which it has gathered the measurements of individuals of all different sizes. All of the information has been fed into a database. Now, when you buy something at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of __________ forces of the marketing environment.

In 1997 a project team for Cosco, the world’s largest children’s products company, developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and it could be reclined to make an infant bed. Its design could be made and sold for $49. Cosco rushed the chair into production before it was properly safety tested to beat its competition and then when some children were injured as a result of this chair Cosco denied culpability by saying that only a few consumers had had any trouble with the chair. These consumers had not read the instructions that came with the chair and had assembled it improperly. Cosco’s actions exemplify which of the following philosophies in ethics?

Penningtons Superstore specializes in plus-size fashions for women. It was considering adding a line of teen plus sizes to its stores. Before doing so, it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one. Decision makers needed the results of its study by September 15 so Penningtons could introduce the line the following March, if the market was viable. The major constraint for research here is