Opportunity Proposal

Memorandum

To: Upper Management

From: Jane Doe

CC: Other recipients

Subject: Opportunity Proposal

Date: 2/3/2019

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A Proposal for the Sale of Herbal Weight Loss Medications in Turkey

The proposed opportunity for the global feasibility project is the sale of weight loss medications in Turkey. This product will likely be successful in Turkey because the country struggles with overweight and obesity issues. Turkey is among the countries with the highest rates of obesity, with 32% of the population being obese. Weight is a significant public health issue in this country. Therefore, introducing a product that helps to deal with this problem will likely create a successful business opportunity.

Initial Evidence to Support the Choice of Product and Country

According to the World Population Review (2019), Turkey is one of the top 20 countries with the highest rates of obesity. In a population of 83.4 million people, over 32% of the population has a BMI above 30. This means that over 25 million people are obese. This creates a significantly large market for the sale of weight loss medications to help people in their quest to lose weight. Several companies have already explored the market for weight loss pills in Turkey. However, this market is saturated by unhealthy weight loss pills, whose effectiveness and safety have been questioned by healthcare professionals (Agency, 2016). The herbal weight loss medications are healthier versions, which will likely attract more customers.

Organizational Structures and Hierarchies for the Company in Turkey

According to Hofstede’s cultural insights, Turkey is a collectivist society. This means that there is a degree of interdependence between people in the country, implying that in the organizational setting, people like to work together in teams. Additionally, Turkey scores high on power distance. This measures the degree to which the people in the country recognize and accept power differences between people in the society. Since the people here have no issue with power differences but like to work together, the right structure for the organization would be a matrix system. This means that the organization will have a hierarchy but will also be divided into several functional areas that allow people to communicate and work together within their respective departments.

Cultural Aspects that Could Influence Negotiations

Businesses operating in the globalized market are influenced by the cultural aspects of the countries they operate. The local culture can influence the communication and interaction techniques of the business with the local stakeholders. Therefore, it is important to understand the cultural aspects that might affect negotiations. First, Turkey is a Muslim nation but not as conservative as most Muslim nations. However, the country may still have a significant number of people concerned about the liberalization of Western businesses. Therefore, it is important that the business pays attention to the characteristics of the people they negotiate with to avoid offensive language or acts.

Resources that will be used to develop the Idea

Durmaz, A. P. D. Y. (2014). The Influence Of Cultural Factors On The Consumer Buying Behaviour And An Application In Turkey. Global Journal of Management And Business Research.

Hill, C. W., & Hernández-Requejo, W. (2008). Global Business Today. New York: McGraw-Hill Irwin.

Kalafatoglu, T. (2010). Doing Business In Turkey Helps Bridge Europe And Asia. Global Business and Organizational Excellence, 29(2), 61-75.

Recommendations for Further Studies

Further study is needed to understand the aspects of the Turkish business environment that will affect the success of this business. In this project, I will examine the political, economic, social, technological, and environmental factors that will likely affect the effectiveness of the planned business strategy.

References

Agency, A. (2016). Dieticians warn of increasing weight-loss pill usage in Turkey. Retrieved from: https://www.dailysabah.com/health/2016/04/15/dieticians-warn-of-increasing-weight-loss-pill-usage-in-turkey

World Population Review (2019). Most obese countries. http://worldpopulationreview.com/countries/most-obese-countries/

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Question

[u02a1] Unit 2 Assignment 1

Project – Opportunity Proposal

By the end of this unit, submit the opportunity selection component for your global feasibility project. To complete this assignment, select a product and a country from the lists linked to in the Resources. Then, develop a proposal brief stating why you believe this particular product would be a good idea for consideration in the country you have chosen. Develop your proposal by conducting preliminary background research to determine what other companies are doing business in your chosen country, your rationale for this particular product and country, and the issues and opportunities that you envision. This is not intended to be an in-depth analysis. Rather, it is meant to be a brief for consideration by top management that will lead to further feasibility study. Provide initial evidence to support your selection of product and country.

Opportunity Proposal

This brief should be written in the form of a 1–2 page memo to upper management. It should include the following elements:

Summarize why the product and country selected are a good idea for consideration, including why the product is a good idea for consideration in the selected country.
Provide initial evidence to support selection of the product and country, including describing research about what other companies are doing business in the selected country.
Speculate on the organizational structures and hierarchies that will need to be dealt with when launching the selected product in the selected country.
Identify potential cultural aspects that could influence negotiations, and justify why these were identified.
Identify at least three credible resources you will use to develop this opportunity, in addition to your textbook.
Provide a recommendation for further study, including a summary of next steps that you will take to determine feasibility. It might be helpful to look at future project deliverables.

Your submission should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.

As a reminder related to using APA rules to ensure academic honesty:

When using a direct quote (using exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page.
When paraphrasing (using your own words to describe a nonoriginal idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.

Resources

Project – Opportunity Proposal Scoring Guide. (https://courserooma.capella.edu/bbcswebdav/institution/BUS/BUS4016/191000/Scoring_Guides/u02a1_scoring_guide.html)

Project – Opportunity Proposal Scoring Guide (Looking for DISTINGUISHED – set up your paper to hit each Topic)

Due Date: End of Unit 2
Percentage of Course Grade: 5%.

CRITERIA	NON-PERFORMANCE	BASIC	PROFICIENT	DISTINGUISHED
Summarize why the product and country selected are a good idea for consideration. 25%	Does not summarize why the product and country selected are a good idea for consideration.	Describes the product and country selected.	Summarizes why the product and country selected are a good idea for consideration.	Summarizes why the product and country selected are a good idea for consideration, including why the product is a good idea for consideration in the selected country.
Provide initial evidence to support selection of the product and country. 25%	Does not provide initial evidence to support selection of the product and country.	Discusses research to support selection of the product and country.	Provides initial evidence to support selection of the product and country.	Provides initial evidence to support selection of the product and country, including describing research about what other companies are doing business in the selected country.
Discuss organizational structures and hierarchies related to launching the selected product in the selected country. 25%	Does not discuss organizational structures and hierarchies related to launching the selected product in the selected country.	Discusses organizational structures and hierarchies related to doing business in different countries.	Discusses organizational structures and hierarchies related to launching the selected product in the selected country.	Speculates on the organizational structures and hierarchies that will need to be dealt with when launching the selected product in the selected country.
Identify potential cultural aspects that could influence negotiations. 25%	Does not identify potential cultural aspects that could influence negotiations.	Discusses cultural aspects related to negotiations.	Identifies potential cultural aspects that could influence negotiations.	Identifies potential cultural aspects that could influence negotiations, and justifies why these were identified.

Products and Countries Lists

Please choose a product and a country from the lists below for your feasibility project. Make your selections based on interest rather than a preconceived notion that the product may be a good fit with the country. You will determine the fit through your investigation.

Product List

Baseball caps.
Dog food.
Florida citrus fruit.
Frozen vegetables.
Golf clubs.
Greeting cards.
Hair loss medication.
Herbal weight loss medication.
Home defibrillators.
Laundry detergent.
Peanut butter.
Perfume.
Phone calling cards.
Swimwear.
Water purifier systems.

Country List

Aruba.
Bangladesh.
Brazil.
China.
Czech Republic.
Denmark.
France.
Guam.
Japan.
Lebanon.
The Netherlands.
Nigeria.
Poland.
Portugal.
Russia.
Singapore.
Sri Lanka.
Taiwan.
Tonga.
Turkey

Opportunity Proposal