Wrapping it up

Wrapping it up

The use of social media to market products and meet the brand’s needs is an important aspect of the modern world of technology. Organizations must focus on leveraging social media’s power to succeed in the market (Butow et al., 2020). Drawing from the studied social media marketing plan process, various significant aspects are identified and it is important always to consider using supporting data. The first phase entailed developing a purpose and scope for conducting social media marketing, observing the current social media presence of the subject product, taking note of the targeted market, and selecting the social networks that are suitable for marketing the product (Chumnumpan & Shi, 2019). Notably, this phase is essential in planning for social media marketing. In the second phase, the analysis of the strengths and opportunities of the company are assessed so that they can be used to compete effectively with other market participants. In the third phase, an organization seeking to engage in social media marketing for its products should consider obtaining influence partnerships. However, this should be accompanied by an evaluation of all possible collaborations that can be undertaken.

In the fourth phase, an organization engaging in social media marketing should consider how to frame the intended social media content and which social media platforms should prioritize over others. In the fifth phase, an organization should adopt analytics that gives insight into the effectiveness of a social media campaign and embrace an effective data mining approach to aid in this aspect (Valko, 2018). In the final phase, a company should consider weaknesses and threats that may hinder its success alongside the potential macro-environmental forces that impact the marketing process. The mentioned aspects in each phase are the most significant, and organizations need to use supporting research data while handling them.

References

Butow, E., Herman, J., Liu, S., Robinson, A. & Allton, M. (2020). The ultimate guide to social media marketing. Entrepreneur Press.

Chumnumpan, P., & Shi, X. (2019). Understanding new products’ market performance using Google Trends. Australasian Marketing Journal (AMJ), 27(2), 91-103.

Valko, D. V. (2018). Circular economy: a theoretical model and implementation effects. National interests: priorities and security, 14(8), 1415-1429.

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Unit 8 DB: Wrapping it up (due Friday @ 11:59p EST)Unit 8 DB: Wrapping it up (due Friday @ 11:59p EST)
***** This week’s conversation closes on Friday @ 11:59p EST *****

Wrapping it up

It’s clear that social media is a valuable form of marketing, and brands need to find a way to leverage its power! As you approach the final stage of the social media marketing plan, please reflect on the process.
If you were to share what you’ve learned from creating an SMMP, what would you say are the most significant aspects, and how important is it to use supporting data?