Venue Report – Pittsburgh Steelers

Venue Report – Pittsburgh Steelers

The Pittsburgh Steelers is an American football team located in Pittsburgh. The team is part of the National Football League and a member of the American Football Conference. The team has a large fan base across Pittsburgh and has maintained a legacy of winning championships to meet its fans’ expectations. Over the past decade, the team has made some significant changes in its operations, including changes in its naming rights and venue management. This report will review Pittsburg Steelers’ naming rights, ticket prices, luxury suites, club seats, and financing based on the 2015 SBRNet venue report and recent articles related to the team and its venue.

Naming Rights

The March 2015 Pittsburgh Steelers SBRNet venue report indicated that the team’s naming rights were sold to H.J. Heinz for $57,000,000. The terms of the sale included granting Heinz the naming rights for 20 years. However, in 2022, the team sold its naming rights to Acrisure. The stadium was then renamed Acrisure Stadium. However, Heinz stated that it would remain a key long-term sponsor for the team and was planning on creating a new partnership with the team in the future (NBC Sports, 2022). Therefore, the Pittsburgh Steelers’ venue is currently Acrisure Stadium because Acrisure owns the team’s naming rights.

Ticket Prices

The 2015 SBRNet venue report indicates that Pittsburg Steelers season ticket prices range between $500 and $580, and single tickets cost between $64 and $252.

Luxury Suites

The 2015 SBRNet venue report indicates that Pittsburgh Steelers have luxury suites that charge between $46,000 and $125,000. The luxury suites include tickets to Steelers and the University of Pittsburgh games. Pittsburgh Steelers’ luxury seats feature a great view of the pitch, a climate-controlled environment, comfortable seats, and premium food and beverages.

Club Seats

According to the SBRNet venue report published in 2015, Pittsburgh Steelers has 6600 seats charged between $1530 and $2006. The seats include a mandatory annual PSL. Pittsburgh Steelers club seats include three 100-level sections in the South end side and five club-level sections.

Financing

The 2015 SBRNet venue report indicates that the team gets its financing from the team and local and state sources (SBRNet, 2015). Notably, $76.5 million of the funds provided by the team comes from the team and is generated through limited PSL sales and ticket surcharges. The team is also in charge of all cost overruns.

Comparison between NBC Sports and SRBNet

One of the main differences between NBC Sports and SRB Net is the information presented in the two reports. NBC Sports provides updated data, including quotes from the Pittsburgh Steelers’ management team about the team’s plans and changes to enhance its growth and success. For example, the information provided by SRB Net was published in 2015, and the information provided by NBC Sports was published in 2022. Another difference between the two sites is that NBC Sports includes the author’s opinion on the Pittsburgh Steelers’ current state of affairs. For example, NBC Sports provides its opinion about the changes in the team’s naming rights in the article Heinz Calls Price to Keep Name on Steelers’ Stadium “Significantly More Than We Could Justify.” Including the author’s opinion in the article engages the audience, thus distinguishing SRB Net from NBC Sports since SRB Net does not engage the audience but only focuses on informing the audience about a specific venue.

Conclusion

Pittsburgh Steelers is among the American football teams that have experienced significant growth. The team’s growth has attracted many investors, including Acrisure Company, which is the current owner of the team’s naming rights. The team has also invested in amenities such as luxury suites and comfortable club seats to ensure that fans are pleased and attract more fans to purchase tickets sold between $30 and $65 based on the opponent and location of the game.

 References

NBC Sports. (2022, July 12). Heinz calls the price to keep the name on the Steelers’ stadium “significantly more than we could justify.” https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/heinz-calls-price-to-keep-name-on-steelers-stadium-significantly-more-than-we-could-justify

SBRNet. (2015). Home: Sports market analytics: Sbrnet. Home | Sports Market Analytics | SBRnet. https://sportsmarketanalytics.com/home.aspx?rs=nf

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This assignment entails accessing and using the Sports Business Research Network (SBRnet). SBRnet can be found in the APUS online library, which is accessed by clicking the word “Library” in the upper right-hand toolbar of the course home page. On the library site, click on “Subjects A-Z” at the top, and centre of the page. From there, locate the letter S and open the link. In the listing of subjects, click on “Sports.” On the next page that appears, you will see “Databases” and in that section click on “SMA: Sports Market Analytics (SBRnet)”.

Venue Report – Pittsburgh Steelers

For the purposes of this assignment, we will use the “Venue Reports” section. Click on the “Venues” link under the Fan Markets heading. From there, click on the various tabs and start to explore SBRNet, but more specifically, look at the tab titled “Summary Reports”. Look for Venue Reports league reports or college market reports, and look up your favourite professional sports team’s (or College team’s) current venue using subtitles, summarize the information provided there from the most recent year regarding the naming rights, ticket prices, luxury suites, clubs seats, financing etc.

In addition to the above, find one other outside source from either local media or elsewhere that also addresses some of the information found in the Venue Report. Integrate the outside source into your paper; compare and contrast any differences that you might have found between SRB Net and the outside source.

SRB source attached of Pittsburgh 2015 attached.