Trends in the Retail Coffee Industry
The international coffee industry tends to comprise products that are ready-to-serve, instantaneous, and brewed ingredients. It also constitutes a large number of devoted shops serving beverages wholly or partly. Coffee is currently among the most prevalent beverages, with 3 billion cups being taken every day (Giuli, 2021). All types of beverage businesses have been taking their sales to the next level, with consumers purchasing brain-improving energy drinks, zero-alcohol beverage preferences, and molecular cocktail creations. The intake of sweetened coffee, energy drinks, and sports drinks has been highly increasing (Shih, 2019). The coffee industry is no exception as far as increasing sales is concerned, and as such, a few trends have been coming up. People are beginning to embrace the coffee trends, including unique healthy coffee blends, bottled and canned coffee, and buttered coffee.
Discussion of Three Trends
Unique Healthy Coffee Blends
Unique healthy coffee blends are currently a style. Typically, proprietary coffee blends are becoming extremely prevalent. The full-service restaurants and coffee shops are increasingly offering blends for the purposes of supporting good health and minimizing fat with collagen and soy creamers. Some blends such as matcha lattes and mushroom coffee have become common. A high number of devoted coffee shops tend to sell blends that enhance gut health, support the immune system, and improve metabolism (Ross, 2020). Coffee has received special consideration due to its positive impacts on various chronic ailments, particularly type 2 diabetes mellitus (Reis et al., 2019). With people consuming a lot of healthy coffee blends and also balancing their busy schedules, canned and bottled coffee is the new norm.
Bottled and Canned Coffee
More than ever, bottled and canned coffee are becoming very popular. In a society where people are always busy, this tends to be indispensable. Adding the self-contained option to an inventory with no extra setup charges is easy. Significant changes have been witnessed in the last two decades, in terms of the coffee beverages consumed and the places of consumption (Morris, 2013). Coffee is being added in convenience stores, gas stations, vending machines, and any other business that young individuals frequent. This has made it easy for people to access all types of coffees, including the buttered ones.
Buttered Coffee
Buttered coffee is currently a widespread trend, particularly for individuals who do not consume breakfast. Typically, buttered coffee tends to be improved with a tablespoon of butter. It strengthens the impact of coffee and also makes it more nourishing. Since it is prevalent amongst professional athletes and celebrities, the trend has been highly spreading and getting a wide following. Additionally, it is an easy improvement facilitating the sellers to increase the cost of coffee.
Conclusion
In conclusion, there are various trends in the coffee industry, some of which include unique healthy coffee blends, bottled and canned coffee, and buttered coffee. The full-service restaurants and coffee shops are increasingly offering healthy blends for the purposes of supporting good health and minimizing fat with collagen and soy creamers. In a society where people are always busy, bottled and canned coffee are becoming very popular. Buttered coffee has been prevalent, particularly for individuals who do not have breakfast.
References
Giuli, M. (2021, November 23). The beat of the global coffee industry. Coffee Knowledge Hub. https://coffeeknowledgehub.com/en/news/the-beat-of-the-global-coffee-industry
Morris, J. (2013). Why espresso? Explaining changes in European coffee preferences from a production of culture perspective. European Review of History: Revue européenne d’histoire, 20(5), 881-901.
Reis, C. E., Dórea, J. G., & da Costa, T. H. (2019). Effects of coffee consumption on glucose metabolism: a systematic review of clinical trials. Journal of traditional and complementary medicine, 9(3), 184-191.
Ross, B. (2020, July 20). Trends in the coffee and tea industry outlook for 2021. Linchpin SEO. https://linchpinseo.com/trends-in-the-coffee-and-tea-industry/
Shih, Y. H., Wu, H. C., Pan, W. H., & Chang, H. Y. (2019). Increased coffee, tea, or other sugar-sweetened beverage consumption in adolescents is associated with less satisfactory dietary quality, body fatness and serum uric acid profiles over the past 18 years in Taiwan. Asia Pacific Journal of Clinical Nutrition, 28(2), 371-382.
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Trends in the Retail Coffee Industry
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Using the APA 7 Template for UCSP 615 Trends Project, submit your APA-formatted title page, introductory paragraph, draft discussion of three trends, and reference list (at least three sources should be included) for the Part 1 Draft to this assignment folder by 11:59 p.m. on Tuesday of week 2.
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