Topic 5 – Pitch Letter Content Template
| What is the most eye/ear catching information about what is happening? | The event is a public exhibition that will allow potential customers to come experience the company’s products. |
| Why would viewers/readers care about this event? | They will have an opportunity to get samples of the company’s products to test their experience. |
| How does this apply to the local community? | The exhibition will be open to local community members to interact with the brand. |
| What should the journalist expect to see? | The journalist can expect testimonials from the attending members of the community on their use of the products. |
| What should the journalist expect to hear? | The journalist should expect to hear positive reviews from customers who have already tried using the brand’s products. |
| Who are the parties involved? If it’s an event, who will be attending? | The event will target influencers who can sample the products and talk to target customers about them. Members of the public will also be welcome to sample products. |
| Who will be available for an interview? | The product development managers will be available to talk about the products’ elements and the value they offer to consumers. |
| List three interesting or unusual facts that apply to your company, industry, campaign or organization. | Pattern Beauty invested over a year in testing the quality of its hair care products.
These products are some of the most hydrating compared to others in the market. A majority of natural hair product users are looking for the kind of hydration that Pattern Beauty will offer them. |
| List applicable times, locations and dates. | Location: New York Expo Center
Dates: 16th April 2021 Times: 11:00 a.m. to 4:00 p.m. |
| Where can viewers/readers go for more information? | More information is presented on the company’s website: https://www.patternbeauty.com |
| Are there pictures you can provide that give the journalist a better idea about your pitch? | |
| Who is the contact that they can reach out to on that day? | They can contact the event manager using the following contact.
Name: Alyssa Armon Email: Alyssa@PatternBeauty.com Phone Number: +1 (800) 6879 657 |
Reflection:
The PR event plan above is created for Pattern Beauty, a natural hair care products company. The activity is an exhibition created for community members to come and interact with the company’s products. The exhibition is specifically created to increase awareness of a new line of products. The event is appropriate because it will create awareness of the new company products. People who attend the exhibition will get to interact with a new line that they have not before. They will also receive samples that they can test to see how they work with their hair.
This event is very appropriate for the targeted demographic. The event targets all community members, but especially black women with natural hair. This demographic takes time to trust a new product on their hair; thus, the availability of an event that clearly explains the product’s effectiveness and the samples they will get will increase their trust in the brand.
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Question 
Topic 5 – Pitch Letter Content Template
Please follow all the direction
Complete the following for Part 3 of your PR Case Study:
Consider all of the public relations tactics that you have learned this topic. Complete the pitch letter templates presenting a PR activity for your business, organization, or campaign. This activity may include but is not limited to events, meetings, tours, banquets, conventions, trade shows, or sponsorships.
Topic 5 – Pitch Letter Content Template
Note: You will be given feedback on your template for revisions. Final draft of pitch letter will be due in Topic 7.
Along with your pitch letter and press release templates, in 150-250 words, reflect on the activity you chose. Use the following prompts to guide your reflection:
- Justify why your activity is an appropriate choice that helps further your goals for the company, organization, or campaign.
- Justify why this activity is an appropriate choice for your demographics.
ASSIGNMENT Details – PITCH LETTER
** It doesn’t matter what company you do this for- usually people use the same company they have been working with on other assignments. My goal is just to make sure you understand how to write a pitch letter***
** Please review template – submit your answers on the template.
Put your answers and screen shots directly into the template.
Fill out all sections – Do not leave anything blank. Be as specific and as detailed as possible in all sections .
Include PICTURES/ screen shots In the template where it asks for pictures. You will include these pictures in the final press release.
When it asks for “who is the contact person”- Include the persons title, phone number, email etc.
Topic 5 – Pitch Letter Content Template
Use the template-do not erase any content from the template. Simply add your responses.
Consider all of the public relations tactics that you have learned this topic. Complete the pitch letter templates presenting a PR activity for your business, organization, or campaign. This activity may include but is not limited to events, meetings, tours, banquets, conventions, trade shows, or sponsorships.
You will make revisions to this assignment and this assignment will be resubmitted in Week 7
Along with your pitch letter and press release templates, in 150-250 words, reflect on the activity you chose. Use the following two question prompts below to guide your reflection: ( This is will be a separate paragraph on the same template that you turn in )
- Justify why your activity is an appropriate choice that helps further your goals for the company, organization, or campaign.
- Justify why this activity is an appropriate choice for your demographics.
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