The Influence of Organizational Purpose and Mission

The Influence of Organizational Purpose and Mission

Introduction

The topic that stands out for me in the eBook is “The Influence of Organizational Purpose and Mission.” This topic is in chapter 4 of the eBook (The Competitive Environment). By locating the topic in this chapter, the author implies that an organization’s mission and subsequent internal stakeholder alignment bolster the organization’s competitive edge. According to Denisi and Griffin (2020), an organization’s purpose is the basic reason for its existence. For instance, businesses exist to make a profit, while schools exist to disseminate knowledge to students, and in some cases, facilitate research. On the other hand, the mission of an organization is a statement that explains what the organization intends to do to achieve its purpose (Denisi & Griffin, 2020). Among others, the mission statement clarifies unique characteristics and strengths that an organization will leverage to achieve its mission. In some cases, the mission captures the scope of an organization’s operations, such as products and markets.

The organizational purpose and mission concepts align with the strategic intent theory. Strategic intent theory refers to what an organization intends to become in the future, outlining the long-term aspirations for all organizational stakeholders (Mburu & Thuo, 2015). At the center of the strategic intent theory is foresight, which shapes tomorrow’s opportunities as defined by the management team (Mburu & Thuo, 2015). For instance, an opportunity for tomorrow can be enhancing customer benefit, and what the organization can do to achieve the benefit. Strategic intent helps organizations develop core competencies that will facilitate the achievement of future goals. For instance, Google’s mission is “To organize the world’s information and make it universally accessible and useful” (Google, n.d.). This mission shows that the company’s purpose is to ensure access to information by all across the globe.

Personal Resonance

This topic is quite intriguing because it offers a deeper insight into the human desire for a sense of direction and meaning in whatever they do. Given that most people spend a significant part of their lives working, organizations need to attach meaning to people’s roles so that they can be motivated to do better. The mission of a company goes beyond the simplicity of words; it is a sense of direction that shapes people’s culture, values, and motivation to complete tasks.

Having worked in a few organizations, I realize I was most engaged at work when I connected with the mission and purpose of the enterprise. For instance, I once worked at a bank in the customer service department. The bank’s mission was “To bolster customer satisfaction and pursue mutually benefiting long-term relationships.” Executive managers at the bank would meet us regularly to explain the mission statement and make us understand the purpose, culture, and values of the bank. The constant communication from the leadership and clarity of the mission statement helped me understand my role, and I enjoyed implementing the necessary action steps to help the bank fulfill its goals. Most of the tasks at the customer service desk border around dealing with customer complaints and helping customers who have difficulties navigating the bank’s digital network systems. I drew great pleasure from helping customers at their most desperate moments, sometimes gladly working overtime even though there was no extra compensation for the overtime hours.

Application and Insights

Mion et al. (2023) refer to an organization’s mission and purpose as management tools that help organizations meet the entrepreneurial interests and make a positive social impact. Businesses are increasingly paying attention to their social impact because of the emergence of corporate social responsibility (CSR) and sustainability concepts. Today, customers want to associate themselves with firms with a positive CSR impact (Mion et al., 2023). Therefore, even if a company satisfies customers with high-quality products and services, if it has a poor CSR reputation, it will be edged by businesses that embrace CSR. Apart from customers, employees also want their jobs to impact people, and that can only happen in an organization with a clear purpose.

For instance, IKEA’s mission is “To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them” (IKEA, 2025). From this mission statement, it is clear that the company is not only interested in profit-making but also in producing affordable products so that even the economically disadvantaged members of society can afford the comfort of high-quality home products. As a way of aligning with this mission, employees will adopt strategies that help the company reduce production costs, such that the cost savings can be transferred to final consumers by offering them affordable products.

Recent Article Summary

Rahmatullah et al. (2022) delve into the organizational commitment variables that can bolster organizational performance. The authors aver that the human aspect is the most important variable that influences an organization’s performance. To that end, it is critical for the managerial team to shape the culture and values of its human resources to achieve its objectives. Shared organizational values make employees feel like family; hence, they are likely to collaborate in the pursuit of organizational objectives, both short-term and long-term. Rahmatullah et al. (2022) go further to affirm that everyone in the organization has a role to play in improving organizational performance. Among others, all employees, including the lower-level employees, can informally diagnose the issues a business faces that negatively impact its performance and make the necessary changes to bring about positive change.

A perfect example is Apple, where the top management has given all employees autonomy and freedom to work independently. The company’s mission is “To bring the best user experience to customers through innovative hardware, software, and services.” Every employee at the company understands the value of innovation; hence, they put effort toward ensuring the company offers final consumers their preferred user experiences by providing innovative ideas. Rahmatullah et al. (2022) aver that an organization’s culture influences individual behavior and the attitudes of an organization’s people; hence, their involvement in actualizing organizational objectives.

Conclusion

In summary, an organization’s purpose and mission go a long way to shape its culture. An effective mission and purpose should not only be concerned with the entrepreneurial aspect of a business, but also its social impact. Organizations whose mission is concerned with the public good attract the best talent pool and customers. With a clear purpose in place, employees diagnose and evaluate individual and collective performance, implementing necessary interventions to achieve the collective goals. This topic has helped me understand the need to attach a purpose to every project and communicate it clearly to the rest of the team members. Most importantly, a consensus should be reached before pursuing a goal. From a real-world perspective, people must have a purpose, an impactful desired end goal, in their day-to-day activities. Failure to have a purpose may lead to tedious and meaningless operations. Since the mission and purpose of a business are key organizational commitment variables, it is incumbent upon executive managers to explain expectations to their people for successful implementation.

References

Denisi, A. S., & Griffin, R. W. (2020). HR5: Human resources (5th ed.). Cengage.

Google. (n.d.). Our approach to Search. Google Search. https://www.google.com/intl/en_au/search/howsearchworks/our-approach/

IKEA. (2025). The story of IKEA. IKEA. https://www.ikea.com/global/en/our-business/how-we-work/story-of-ikea/

Mburu, S. N., & Thuo, J. K. (2015). Understanding the concept of strategic intent. International Refereed Journal of Engineering and Science, 4(6), 57–60. https://www.irjes.com/Papers/vol4-issue6/G465760.pdf

Mion, G., Bonfanti, A., De Crescenzo, V., & Loza Adaui, C. R. (2023). Mission statement and social impact: Shedding light on the contribution of Italian B corps to society. Long Range Planning, 57(1), 102377. https://doi.org/10.1016/j.lrp.2023.102377

Rahmatullah, A., Ramdansyah, A. D., Kambara, R., & Haryadi, D. (2022). Improving organizational performance with organizational culture and transformational leadership through intervening organizational commitment variables. Dinasti International Journal of Digital Business Management, 3(2), 180–194. https://doi.org/10.31933/dijdbm.v3i2.1118

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The Influence of Organizational Purpose and Mission

Select a topic from the Human Resources Management course that has significantly impacted on your understanding of management. Write a reflective essay explaining the topic and discussing why it resonated with you.

1. PURPOSE OF THE ASSIGNMENT
   1. Self-Reflection: To encourage you to internalize management principles and understand their relevance to your personal and professional
   2. Critical Thinking: To develop your ability to analyze topics deeply and relate them to real-world
   3. Effective Communication: To enhance your written communication skills by expressing your thoughts clearly and
      • Focusing on personal resonance will reinforce your learning and help you
        

        The Influence of Organizational Purpose and Mission

discover how these management principles relate to your life and future careers. This approach transforms theoretical knowledge into practical wisdom.

• It is advisable to include real-life examples or current events that demonstrate your selected Connecting theory to practice can make your reflections more tangible and impactful.

o This assignment isn’t just about recalling information. It’s about engaging

with the material on a deeper level. It’s an opportunity for you to explore what kind of manager you aspire to be and how the topics you’ve learned can guide you on that journey.

1. Assignment Instructions (Use the following information to help you think about how to express your reflections for this project)
   1. Select a Topic: Note: If you are enrolled in more than one course with me, you cannot base your essay on the same
      • Choose Wisely: Reflect on the topics covered throughout the Identify one topic, theory, or idea that intrigued you or sparked your interest.

MG211, Introduction to Human Resources Management

• Locate the discussions about your topic in the eBook that you found intriguing and

B.     Reflect Deeply on the Topic

• Personal Connection: Consider why this topic stands out. Does it relate to firsthand experiences, future career goals, or your beliefs about effective management?
• Impact Assessment: Consider how understanding this topic has influenced your perspective on management

C.      Structure Your Essay

• Introduce the Topic: Describe your chosen topic in your own

D.     Explanation of the Topic

• Delve Deeper: Key Theories or Models: Discuss any relevant theories, models, or frameworks associated with it. Use information from your eBook. Remember to cite the Source using the APA citation
• Significance: Briefly explain its importance in the field of

E.      Personal Resonance

• Why It Matters to You: Explain why this topic resonates with you.
• Connections: Relate it to your experiences, observations, or

1. Application and Insights – Explain how this topic is implemented in the real world. (One Paragraph)
   • Practical Implications – Reflect on and explain how this knowledge affects your view of
   • Future Application – Discuss how you might apply this topic in real-world situations or your future
2. Personal Experiences: Share anecdotes or situations where this topic is applicable in your (Hint: possibly based on work experience or personal observations.)
3. What are other authors saying about your topic? Find and write an overview of a recent article related to your chosen Identify only the key points. Cite the

Source using the APA citation format. (Tip: Use the References button in Microsoft Word

• What to Include in Your Reflection Paper – (Use the headings highlighted in bold Do not use your own headings)
  1. Cover page – List your name (first and last name), the title of this course, and the topic you have chosen to write

B.      Introduction:

MG211, Introduction to Human Resources Management

• Introduce the Topic: Describe the topic you’ve chosen in your own words.
• In what chapter of your eBook was the topic discussed?
• Delve deeper into what the topic What are some things associated with this topic?
• Discuss, in brief, key theories or ideas associated with it. (Remember to cite the sources.)

C.      Personal Resonance:

• Describe why this topic resonated with
• Connect it to personal experiences, observations, or future

D.     Application and Insights:

• Briefly explain why the topic is relevant in the realm of
• Reflect on how understanding this topic affects your view of
• Consider how you might apply this knowledge in real-world

1. Recent Article: Summarize the essential points discussed relative to your topic in a recent article. What are the main takeaways discussed in the article? Remember to cite it in the APA (Hint: Use the Monroe University digital library to find a recent article. The link to the library is on the Institution page of Blackboard.)
2. Conclusion: (Base your conclusion on a few of the reflections listed below)

• Summarize Key Takeaways – briefly restate the main insights you gained from their reflection, reinforcing why the topic resonated with
• Personal Growth & Impact – articulate how your perspective has evolved or how the topic has influenced your thinking, beliefs, or future
• Connections to Broader Ideas – You might consider how your reflection fits into larger discussions or real-world applications, making the topic feel even more relevant.
• Final Thought or Reflection – A firm conclusion leaves the reader with something to ponder—perhaps a lingering question, a call to action, or a realization you have

1. Formatting Instructions

I.        Follow these Formatting Guidelines

• Font: (e.g., Arial, Calibri, Tahoma, or Times New Roman, 12 pt).
• Spacing: 1.5-inch line
• Margins: 1-inch margins on all
• Length: Approximately 3 to 4
• Header: Include your name, course title, date and the title of your chosen topic at the top of the

MG211, Introduction to Human Resources Management

• Citations – Your paper must include (at least) two (2) sources, including

information from the eBook and your synopsis of a current article. All sources must be cited in the APA format. (Use the Reference button in Microsoft Word© for help.)

J.       Ensure Clarity and Cohesion

• Flow of Ideas: Make sure your essay flows logically from one paragraph to the next.
• Clear Expression: Use clear and concise language to articulate your

K.     Editing and proofreading

• Grammar and Spelling: Check for and correct any grammatical errors or
• Consistency: Ensure consistency in tense, perspective, and

L.      Submit on time

• Submission Method: Submit your essay to the assigned drop Save your essay file using your first initial and last name format (e.g., JFlowers)

M.  Use the headings shown in the above section (see the yellow highlight).