The Business-level Strategy of Starbucks
The goal of Starbucks Coffee Company is “to encourage and empower the human spirit-one cup and one neighbor at a time.” The company aims to choose to serve its customers the best quality of coffee it knows well as Arabica beans in Latin America, Africa, and Asia. The roasting of coffee became the brand’s expertise. The business is, therefore, more secure in the coffee bean taste, which is distinct from others, and can please its clients.
One of Starbucks’ growth strategies is to increase the number of outlets. Instead of opening dine-in areas, the company has concentrated on opening up drive-thru in metropolitan and suburban communities’ outer edges. In cities such as New York, Boston, and Seattle, the notion of express stores is also an important concept in discussions. It is a methodology that focuses primarily on enhancing the company’s store penetration. The emphasis is on developing new client opportunities, which is another market practice. For Starbucks, lunch hours have been the fastest-growing time of day in the last couple of years. The company aims to sell more fresh goods and a concept called bistro boxes on the go box meals, which includes sandwiches, salads, and a tea product that will also add strength to the tea platform of the company.
The emphasis is on developing new client opportunities, which is another market practice. For Starbucks, lunch hours have been the fastest-growing time of day in the last couple of years. The company aims to sell more fresh goods and a concept called bistro boxes on the go box meals, which includes sandwiches, salads, and a tea product that will also add strength to the tea platform of the company. In order to succeed, the company must have a competitor, and if you become your opponent, it can be detrimental to the company in the long run.
References
Annual Financials for Starbucks Corp. (n.d.). Retrieved July 27, 2014, from MarketWatch: http://www.marketwatch.com/investing/stock/sbux/financials.
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Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
The Business-level Strategy of Starbucks
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