Targeting Prospects and Customers

Targeting Prospects and Customers

The Most Likely Social Platform and Appropriate Target Demographics for the Chuck E. Cheese Campaign

The most appropriate target clientele for Chuck E. Cheese is the millennial who lacks time to make meals at home. The millennial should also have money to buy the food products sold at Chuck E. Cheese. At least 37 percent lack time to make meals at home and choose to eat out (Shoup, 2019). The most appropriate social platform for marketing campaigns is Facebook. Millennials make up at least 26.4 percent of Facebook’s demographics. At least 70 percent of Facebook users are on the platform daily (Barnhart, 2022). They check with the platform several times daily.

In comparison to the other social media platforms, Facebook has significant traffic ideal for advertisers and marketers. The users spend at least 33 minutes on Facebook. More than 90 percent of marketers utilize Facebook, which implies that it offers a diverse population for various products and services. While millennials tend to eat at least 90 times in restaurants, the delivery of meals is expected to gain attraction because of the pandemic’s effects and resulting trends (Shoup, 2019).

Recommendations for Announcing the New Delivery Service on Social Media

Chuck E. Cheese should use visuals such as images that depict the new delivery service. The diminished use of text in an advertising post is due to the need to attract the users’ attention to the advertisement. Capturing their attention is key in getting the target market to pay attention to the content/information (Alvin, 2020). The use of texts in the post should be minimal and precise. The language should communicate clearly. The chosen image should communicate the new delivery business clearly (The Importance of Images in Marketing – Why a Picture is Worth 1000 Words, 2020).

References

Alvin. (2020). Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses.

Barnhart, B. (2022). Facebook demographic statistics.

Shoup, M. E. (2019). A year in food: Survey reveals millennials’ eating and spending habits.

The Importance of Images in Marketing – Why a Picture is Worth 1000 Words. (2020). Retrieved from https://solve.co.uk/seo-tips/importance-of-images-in-marketing/

ORDER A PLAGIARISM-FREE PAPER HERE

We’ll write everything from scratch

Unit 2 DB: Targeting Prospects and CustomersUnit 2 DB: Targeting Prospects and Customers
Overview
Marketers need to build relationships and satisfy the wants, needs, and demands of their intended and potential customers. An organization determines the target audience through the process of market segmentation.
Simulated Business Scenario

Targeting Prospects and Customers

Mohamed was recently promoted to the VP of Marketing for Chuck E Cheese. He knows the pandemic has put pressure on the restaurant, forcing the organization to restructure. They have decided to move away from their reliance on brick-and-mortar locations, and considering the effects of the pandemic and the rise in takeout, Chuck E Cheese is now leveraging delivery services.
The organization has already begun cultivating a shared experience with its target audience through streaming on Twitch. Mohamed needs to report to senior management and has asked you to help develop a robust social media marketing campaign that digs deep into understanding the buying behaviors of their target market(s).
Questions
What are the most likely social platforms and appropriate target demographics for this Chuck E. Cheese campaign? You must be specific regarding the total number of potential new customers.
How would you recommend that Chuck E. Cheese announce this new delivery service on social media?