SWOT Matrix for Apple company
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SO Strategies |
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| 1 | Apple Inc. has a strong financial base that can be utilized through research and development to advance competitive activities for the company (S1). | ||||||||
| 2 | The company has a strong brand name regarding technology and innovation, which offers it a competitive edge in the market (S2). | ||||||||
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ST Strategies |
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| 1 | Competition from rival companies is high in the market, which should prompt Apple Inc. to produce high-quality products (S4). | ||||||||
| 2 | Maintain the exclusivity held regarding other software while enhancing the market segment for iOS using technological innovations (S3). | ||||||||
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WO Strategies |
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| 1 | Apple Inc. should ensure it diversifies its products to offset limitations relating to a limited distribution network for goods and services (O1). | ||||||||
| 2 | Apple Inc. should consider paying attention to its strengths and opportunities, such as increasing technological innovations (O2). | ||||||||
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WT Strategies |
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| 1 | Rapidly increasing labour costs in different countries of operation make the production costs go high for the company (T1) | ||||||||
| 2 | Regulations passed for compliance vary in different countries of operation keep shifting. At times, this has subjected Apple Inc. to lawsuits that limit them from operating in those countries (T2) | ||||||||
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References
Azim, M. I., & Nahar, S. (2020). How Green Is The Apple? Understanding Apple’s CSR Disclosure Practices. Azim, MI; Nahar, S, How Green Is The Apple? Understanding Apple’s CSR Disclosure Practices, Accountancy Business, and the Public Interest, 2020, 19, pp. 309-329.
Tien, N. H. (2019). International distribution policy comparative analysis between Samsung and Apple. International journal of research in marketing management and sales, 2020(1), 2.
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SWOT Matrix for Apple company
SWOT Matrix Use your Strategic-Planning Template to develop a SWOT Matrix for Apple company. Include two strategies in each of the four quadrants (SO, ST, WT, WO). Be specific regarding your strategies, avoiding generic terms such as forward integration.
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