SWOT Analysis Retreat Preparation – Stevens District Hospital
SWOT Analysis Table
| Internal Factors |
Strengths1. Strong quality management program and low volume of malpractice claims. Justification: This indicates effective clinical practices and risk management, enhancing patient safety and reducing liability. 2. Joint Commission accreditation with recent reaccreditation. Justification: Demonstrates commitment to quality standards and continual improvement in patient care and safety (Centers for Medicare & Medicaid Services, 2024; Ginter et al., 2018). 3. Improvement in 4 out of 6 HCAHPS criteria Justification: Shows progress in enhancing patient experience and satisfaction in most areas measured. 4. A diverse range of acute care services Justification: Ability to meet varied healthcare needs of the community through medical, surgical, rehabilitation, and emergency services. |
Weaknesses1. Difficulty recruiting physicians, especially in key specialties Justification: Limits ability to expand services and market share; may impact quality of care and patient access. 2. Lagging HCAHPS scores in inpatient and primary care satisfaction Justification: Indicates areas needing improvement in patient experience, potentially impacting reputation and market share (Centers for Medicare & Medicaid Services, 2024). 3. Significant market share loss in recent years (48% to 35%) Justification: Shows declining competitiveness and patient preference, threatening financial stability. 4. Aging facility compared to recently renovated competitor Justification: May negatively impact patient perception and choice, especially compared to competitor’s updated aesthetics |
| External Factors |
Opportunities1. Growing elderly population (4% to 20% over 65 in 5 years) Justification: Increased demand for healthcare services, especially in chronic disease management and geriatric care (American Hospital Association, 2023) 2. New automotive plant, bringing 1,800 jobs with health benefits Justification: Potential increase in commercially insured patients, improving payer mix and revenue. 3. Affordable Care Act expanding insurance coverage Justification: More patients with the ability to pay for services, potentially reducing uncompensated care 4. Available retail space for potential urgent care expansion Justification: Opportunity to increase market presence and capture low-acuity visits in underserved areas |
Threats1. Strong competitor hospital with updated facilities and high HCAHPS scores Justification: Draws patients away due to perceived higher quality and better patient experience. 2. Shortage of medical staff in critical specialties Justification: Limits ability to provide comprehensive care and compete effectively in the market 3. Rise of retail clinics for low-acuity care. Justification: Potential loss of primary care visits and associated revenue to convenient alternatives 4. Increasing prevalence of chronic diseases. Justification: Requires adaptation of care models and resources to effectively manage complex patient needs. |
Summary
A comprehensive SWOT analysis for Stevens District Hospital would require the involvement of key internal and external stakeholders. On the one hand, internal stakeholders would include representation from hospital leadership, including the CEO, CFO, and CMO, along with department heads, physician leaders, and frontline staff representatives. These individuals would be able to provide information about operations, clinical quality, and the day-to-day challenges the organization faces. On the other hand, external stakeholders would include local business leaders, community health organizations, patient advisory groups, and major employers—the new automotive plant. Their views can be represented by a review of the published trends in health care, regulations, and quality metrics, though federal or state agencies may well not have time or resources to attend directly.
A SWOT analysis indicates several problems that Stevens District Hospital has to address. First of all, a doctor recruitment and retention program is planned to be implemented for the expansion of services and an attempt to regain lost market share. Improving patient satisfaction, especially in the inpatient and primary care environments, is required for Stevens District Hospital to be at a competitive level with its high-performing competitor. The hospital’s reputation can be advanced as it has Joint Commission accreditation and a quality management program (Ginter et al., 2018).
Additionally, from an external perspective, the growth in the elderly population and an increase in the number of insured patients are huge opportunities. Stevens District Hospital has to contemplate developing specialized geriatric services and programs related to chronic disease management. In this regard, urgent care expansion should be considered to enhance market share and decrease the threat of retail clinics (American Hospital Association, 2023).
Further, incremental facility improvement options must be reviewed for Stevens District Hospital to ensure competitiveness with the updated competitor facility. In the final analysis, long-term success will need strategies for adjusting to the changing healthcare landscape, particularly in terms of changing to the emerging value-based care models and population health management (Ehrlich et al., 2020; Lauer, 2020).
References
American Hospital Association. (2023). 2023 environmental scan. https://www.aha.org/environmentalscan
Centers for Medicare & Medicaid Services. (2024). Hospital Compare. https://www.medicare.gov/care-compare/
Ehrlich, H., McKenney, M., & Elkbuli, A. (2020). Strategic planning and recommendations for healthcare workers during the COVID-19 pandemic. The American Journal of Emergency Medicine, 38(7). https://doi.org/10.1016/j.ajem.2020.03.057
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). Strategic management of health care organizations. John Wiley & Sons.
Lauer, T. (2020). Change management: Fundamentals and success factors. Springer Nature.
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Question 
As part of the reinvention process in the role of a health care manager, you have been asked to participate in a retreat evaluating a health care organization from a market-based perspective and using that evaluation to create a SWOT analysis. This strategic planning will assist the task force in examining the hospital from all angles and provide insight on what to change and what to keep consistent in the reinvention process.
SWOT Analysis Retreat Preparation – Stevens District Hospital
Cite several references to ensure quality of your assignment.
Preparation
Reacquaint yourself with the SWOT process as you prepare for the analysis.
SWOT Analysis Overview PowerPoint
SWOT overviews via the University Library
Assessment Deliverable
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