Strategic Planning Proposal – Comcast Corp

Strategic Planning Proposal – Comcast Corp

Comcast serves the businesses and individual market segments. The products and services offered can be used by both segments. However, business clients are more likely to purchase services such as internet connection, security surveillance, phones, phone services, and streaming devices. The individual clients are likely to purchase any of the product offerings. These products are offered under different business platforms, including Xfinity, Sky, and NBCUniversal (Comcast, 2022).

The acquisition of Sky took place in 2013 at approximately $40 billion. The revenue that was realized in 2020 was $18.6 billion (Reiff, 2021). The acquisition has enabled the company to reach a wider market internationally. The European company provides high-speed internet, video, wireless telephone services, and content creation. The customer relationships under this acquisition have been increasing steadily. This growing number of clients indicates increasing revenue for the company (Comcast, 2022).

NBCUniversal was acquired in 2011 and 2013. In 2011, Comcast acquired 51 percent and the remaining 49 percent in 2013. The acquisition has yielded immense benefits for Comcast since its completion. Today, NBCUniversal is renowned as a leader in the media industry. It is responsible for developing, producing, as well as distributing various entertainment content. Its main segments of operation include theme parks, cable networks, broadcast television, and filmed entertainment. This platform has expanded the market share of the company because it reaches more clients. This increases income and consumption. In 2020, the company’s annual revenue was $28.1 billion, which was lower than 2018 and 2019 revenues (Reiff, 2021).  Regardless, the platform consistently makes significant amounts of revenue annually.

Comcast should prioritize improvement of its customer service as a way of ensuring that it retains its current base clients and gains more. The process of improvement should also focus on transparency, integrity, and honesty in its dealings with the company (Wattles , 2016). Secondly, it is necessary to reduce operating costs by 5 per cent each year. Subsequently, the operating costs have been steadily increasing each year, which affects the revenue (Comcast, 2022). Thus, this reduction will contribute towards increasing the revenue by at least 10 percent each year.

Comcast. (2022). Xfinity. Retrieved from Comcast: https://corporate.comcast.com/company/xfinity

Reiff, N. (2021). 5 Companies Owned by Comcast.

Wattles, J. (2016, October). Comcast hit with FCC’s biggest cable fine ever. CNN Business.

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Overview
You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One. They were impressed with your detailed background research about the company’s vision and goals.

Strategic Planning Proposal – Comcast Corp

The vice president of strategy and operations (VP) has confided to you that strategic planning has been a challenge for the company over the past year, specifically crafting new strategies and aligning them to the company’s mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.

To create your proposal, you first need to analyze the company’s business environment and identify possible opportunities for growth. In this assignment, you will analyze your company’s internal business environment and explain its influence on revenue or market share.

Prompt
Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Use resources such as the company website, which will have pertinent information, including its most recent sustainability report, and other relevant sources to help complete this presentation. You can also use the resources in the MBA Library Research Guide to conduct further research about your company.

Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both onscreen text and speaker notes to convey your information effectively. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide and include more detailed explanations where needed in your speaker notes.

Specifically, you must address the following rubric criteria:

Overview (slide 1): Provide a brief overview of the company’s products, services, and customer base.
Existing Entities (slides 2–3): Identify at least two existing partnerships, mergers, or acquisitions. Explain how these entities contribute to the company’s revenue or market share.
Five-Year Goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering its mission statement, its values and goals, and relevant sections of its sustainability report.
Guidelines for Submission
Submit a PowerPoint presentation with 4–6 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.