Starting a New Service
Catholic Healthcare West (CHW), the fifth-largest healthcare system in the world, has confirmed that the company has changed its name to Dignity Health as part of a restructuring of
It will place the organization to compete in a growing healthcare system. “This branding and design demonstrates where we are and what we strive for,” said Judy Carle, vice president,
The Board of Directors of Integrity Wellness and Sister of Grace. “The concept of integrity is an important part of our Their mission, vision, and ideals were all influenced by the appreciation of the integrity of each individual. They are optimistic that their mission for the organization would be accomplished. The updated agreement supports our long-term agenda for success and development and coordinate treatment while enhancing their mission of service to the people that they are so privileged to serve.”
Although the name of the agency has changed, Dignity Health will strive to bring outstanding service to all people in need. Moreover, I am dedicated to becoming a global leader in quality care. Dignity Health has recently introduced a new logo, which reflects the bringing together of multiple caregivers and programs and a treatment center to build a continuity of care. The three curved segments represent the three aspects of quality care, advocacy, and cooperation objectives of the business.
Also, at the beginning of 2016, CVS, a corporation known for its large national network of supermarkets, became CVS. The company has restructured itself into four independent and distinct brands: CVS Pharmacy, CVS Specialty, CVS Minute Clinic, and CVS Caremark, each providing products and services to consumers in a particular field of personal health.
Prominently incorporating “CVS” in the names of these new sub-brands, CVS Health, has made it easier to extend the reach of its services while leveraging the credibility of its trusted, existing master brand.
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Starting a New Service
You are working for a healthcare organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide a rationale for your choices.
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