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Coursework, Management, Pages: 5

Stakeholder Communication Worksheet (Assignment 4)

Stakeholder Communication Worksheet (Assignment 4)

Stakeholder Communication Worksheet

Instructions:

Use this worksheet to identify both internal and external stakeholders to begin to develop a communication plan that is culturally competent.

  1. Strategize messaging for internal stakeholders. Complete the following table to develop strategies for encouraging the cooperation, input, and buy-in of key members of the Navajo Area Indian Health Service (NAIHS). Use the Chinle Service Unit Profile and readings in the course to assist you. Include at least five stakeholders: Stakeholder Communication Worksheet (Assignment 4).
List the internal stakeholders and their decision-making roles. Describe the individual interests of each stakeholder based on their role. Describe how each stakeholder will be affected by the process innovation. Describe the level of collaborative intelligence expected from this role and the reasoning for your answer.
Chief Nursing Officer Focuses on providing care and ensuring that the people of Chinle and the Navajo Nation receive high-quality, patient-centered care. The chief nursing officer and other nurses will be directly affected by the process innovation as it brings about significant changes to workflow and how patient care is delivered. They may require some training to ensure collaborative efficiency. This role requires high levels of collaborative intelligence. This is because nurses are frontline workers and work with almost every patient and healthcare provider.
Chief Medical Officer Focused on ensuring patients receive high-quality care and also continuously improving the quality of patient care to ensure the best outcomes and efficiency in clinical workflow. The process innovation will improve the efficiency of care service delivery and reduce the clinical and administrative burden of the chief medical officer. This role requires high levels of collaborative intelligence. The chief medical officer must possess high levels of clinical expertise to ensure that the process innovation is tailored to the needs of the Navajos and that the care delivered is as per the standards and regulations.
Program Director The program director is interested in ensuring all implemented initiatives are successful and effective in achieving their goals. The director will be required to have significant knowledge and skills in the implementation of process innovation and change management. This role requires high levels of collaborative intelligence. The program director is also a leader. Their collaborative capacity is necessary to ensure the process innovation is sustainable and aligns with the culture and health needs of the Navajos and Chinle residents.
Human Resources Manager The HRM is interested in the program’s staff’s well-being, competency in their roles, and ensuring that the program recruits the best-fit staff. The HRM is directly tasked with ensuring the program is well-staffed and organized, and the staff is well trained to support the implementation and process monitoring. This role requires moderate levels of collaborative intelligence. HRM’s role is more supportive in nature but will be highly involved in providing direct support to the program’s staff during the adoption and change processes.
Chinle residents/Navajos As the primary recipients and beneficiaries of the program, they are more interested in advocating for and receiving high-quality, culturally relevant care. Due to the remoteness of some of the residents of Chinle and the Navajo Nation, the people will experience improved access to culturally sensitive healthcare services including care and support for obesity and diabetes with the process innovation. This role requires moderate collaboration. Their collaboration is critical to ensuring the innovation directly addresses the targeted individual and community needs in a culturally sensitive approach.

 

  1. Determine the primary audience. Using information from the previous chart, determine your primary audience members and their individual messaging needs. Complete the following chart with information about the three internal stakeholders you deem most critical to success. Use the Chinle Service Unit Profile and the readings in the course to assist you.
Stakeholder #1 Stakeholder #2 Stakeholder #3
What are the names and roles of each stakeholder? Jennifer Clem, MD, (Medical officer) Raedeanna Comb (Program Manager Chinle residents/Navajos
Why is the buy-in of these primary audience members critical to success? The buy-in of the medical officers is critical to success as their clinical expertise will ensure the process is designed as per the current healthcare standards, including ethics and existing cultural values and norms of the people of Chinle and the Navajo Nation. Buy-in from the program manager is necessary as their experience in managing programs within the Navajo Nation makes their leadership expertise critical to aligning the process innovation with current Navajo needs and resources. The buy-in from the primary beneficiaries of the program is necessary as all of the initiatives must be designed as per their preferences.
What concerns are your primary audience members likely to have about the process innovation proposal? More concerned about the feasibility of the project, its safety, and its capacity to meet the needs of the Navajos, especially the obese and diabetic. More concerned with project resources, allocation, scalability, and buy-in from the people and other stakeholders. More concerned with the program’s capacity to meet their health needs, cultural alignment, and safety in relation to their traditional medicines and practices.
Given the identified concerns, what messages do your primary audience members need to hear most? Use of evidence in the design of the programs and existing evidence in the capacity of the process innovation to improve patient outcomes and efficiency of workflows. Assurance of financial and staffing support, process sustainability, and alignment with local organizations’ missions and goals. Cultural considerations in the design of the process innovation
How can you encourage the active input of each primary audience member during your presentation? Present outcomes of a pilot testing program Directly engage the existing program leaders Due to the high power distance, make the Navajo leadership a part of the program planning committee

 

  1. Shape your strategy. Explain how organizational culture as determined by the identified internal stakeholders will shape your communication strategy. Refer back to Assignment 2, the “Collaborative Alliance Worksheet,” and the readings for this assignment to inform your answer.
The communication strategy will be shaped by the organizational culture at the Chinle Service Unit. The organizational culture at the Chinle Service Unit is driven by clear stakeholders and roles segmentation, and a shared responsibility toward the achievement, management, and maintenance of the health and well-being of the residents of Chinle and the entire Navajo Nation. Therefore, the communication strategy will focus on presenting process innovation as targeting the improvement of diabetes outcomes as a shared goal. It will also focus on promoting program ownership, giving and receiving feedback, and centering all activities on the Navajo culture.

 

  1. Strategize messaging for external stakeholders. Complete the following fields to develop strategies for encouraging the cooperation, input, and buy-in of key individuals and organizations in the Navajo community. Use the Chinle Service Unit Profile and readings in the course to assist you. Include at least five stakeholders.
List the name, organization, and role of each external stakeholder. Describe the individual interests of each stakeholder based on their role. Describe how each stakeholder will be affected by the process innovation. Describe the level of collaborative intelligence expected from this role and the reasoning for your answer.
Local Navajo communities’ leaders They focus on promoting and advocating for the sustainability of the Navajo communities to ensure community and cultural progression within current and future generations. The process innovation will require the local elders to first accept the changes and guide their communities to accept the new technologies and innovations in healthcare service delivery. This role requires high collaborative intelligence as the local leaders will play a critical role in guiding the design of culturally appropriate programs and initiatives.
Traditional healers or medicine men These are more interested in the preservation of the social and medical cultures and practices of the Navajos. The process innovation will potentially affect how they deliver their care, including how the traditional care is integrated with the process innovation. This role requires a high collaborative intelligence as the traditional healers are expected to agree with the process innovation and endorse the use of the improved care processes to achieve wider community acceptance, as well as alignment of the process with local cultural practices and values.
Representatives from the Navajo Department of Health The representatives are interested in ensuring all public health initiatives and programs align with broader health practices and goals of the Navajo Nation. The process innovation will give the representatives improved access to health data and better links with the people to support better monitoring and program evaluation. This role requires high collaborative intelligence as the representatives can help the process innovation align with existing initiatives and align program objectives with current community health priorities.
Navajo Nation Council Representative These are interested in ensuring that all programs, including health programs, do not threaten the tribal sovereignty of the Navajos. The process innovation will require the council representatives to become advocates for the innovations in diabetes care. This role requires high collaborative intelligence. The input of the council is critical in all activities are culturally compatible with the ways of the Navajos and that the process innovations do not have a negative impact on the Navajos including their culture.
Leadership of the Chinle Chapter Government The local government chapter leaders are interested in addressing local issues related to healthcare and other social and political concerns. The leadership will be provided with simplified and evidence-based strategies to address health inequities in the rural Chinle region. This role requires moderate collaboration intelligence as it is supportive in nature, and the leaders are both enablers and beneficiaries of the innovation.

 

  1. Determine the primary audience. Using information from the previous chart, determine your primary audience members and their individual messaging needs. Complete the following chart with information about the three external stakeholders you deem most critical to success. Use the Chinle Service Unit Profile and the readings in the course to assist you.
  Name/Organization/Role 1 Name/Organization/Role 2 Name/Organization/Role 3
Based on role and degree of impact, which three external stakeholders are most critical to the success of the process innovation? Traditional Healers/medicine men Navajo Nation Council Representative Representatives from the Navajo Department of Health
Why is the buy-in of these primary audience members critical to success? Their buy-in will ensure that the planned advanced diabetes care programs align with the Navajo traditional health and medicine practices.                                                    Their buy-in is essential for ensuring the process innovation is aligned with the Navajo tribal governance and community systems in relation to power distance, communication, and existing community needs. Their buy-in will facilitate the acceptance of the innovation and trust in the healthcare practices among residents.
What concerns are these primary audience members likely to have about the process innovation proposal? Their main concerns include whether the practices introduced by the process innovation will align with the traditional healing practices or if the new practices will eliminate the traditional practices. The main concern from the council is whether the process innovation is a threat to Navajo traditional and cultural sovereignty. The main concerns include whether the process innovation helps achieve the health goals of the department or improves the health of the residents.
Given the identified concerns, what messages do your primary audience members need to hear most? The main messages will focus on how the process innovation integrates the new practices with existing traditional healing and patient care practices. The messages will demonstrate how the process innovation considers the tribal and cultural sovereignty of the locals, including consideration of the tribal governance systems. The main message content targeting the health department will include highlighting the benefits of the process innovation in the Chinle and Navajo health systems, health outcomes, and addressing health accessibility inequities.
How can you encourage the active input of each primary audience member during your presentation? The presentation will address the need for cultural workshops and the use of the traditional healers’ perspective in the design of innovative healthcare practices for the project. The presentation will include an open session for the representatives to ask and answer questions. The presentation will include an open session for the representatives to ask and answer questions.

 

  1. Shape your strategy. Finally, explain how the regional and ethnic culture of the community, but especially of the identified stakeholders, will shape your communication strategy. Refer back to Assignment 2, the “Collaborative Alliance Worksheet,” and the readings for this assignment to inform your answer.
Internal stakeholders drive change within organizations. However, the external environment, due to its dynamic nature forces organizations to consider its views and practices in the management of change within such organizations (Chebbi et al., 2020). This means that the Navajo community’s cultural and regional context have a significant influence on the communication strategies adopted during the implementation of the process innovation. Basically, the Navajos have a high in-group and institutional collectivism, and a high avoidance of uncertainty.

Therefore, the communication strategy must consider and integrate the Navajo social, health, and economic values and beliefs in the design and presentation of messages. The strategy must also ensure that communication flows as per the existing power structures and community interconnectedness passing messages. Additionally, to build trust with the people, the communication strategy will also integrate cultural elements such as language, non-verbal cues, and transparency to pass messages.

References:

Chebbi, H., Yahiaoui, D., Sellami, M., Papasolomou, I., & Melanthiou, Y. (2020). Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France. Journal of Business Research, 119, 209–217. https://doi.org/10.1016/J.JBUSRES.2019.06.003

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Question

Assignment 4: Leading Collaborative Communication

Create a stakeholder communication plan for the NAIHS Chinle Service Unit.

For this assignment, you will complete the Stakeholder Communication worksheet (Assignment 4) that guides you to create a stakeholder communication plan for internal and external stakeholders. It will be submitted as Task 1 with Assignments 1–3.

For Assignment 4, do the following:

  • Review the Chinle Service Unit Profile, the Community Needs Assessment worksheet (Assignment 1), and the Collaborative Alliance worksheet (Assignment 2) that you have completed, along with your own research.
  • Complete the Stakeholder Communication worksheet (Assignment 4) to create a stakeholder communication profile that includes the following:
    • a list of internal stakeholders, their influence, and their concerns
    • an explanation of how organizational culture will affect communication
    • a list of external stakeholders, their influence, and their concerns
    • an explanation of how regional and ethnic culture will affect communication
    • plans for engaging these stakeholders in the presentations

      Stakeholder Communication Worksheet (Assignment 4)

      Stakeholder Communication Worksheet (Assignment 4)

References