Social Bandwidth
Social bandwidth is the ability to enhance the creation of social capital within the limited scope of human attention using peer-to-peer interaction. In any situation, a partnership between 2 or more people is strengthened by clear communication. In this regard, there are 2 schools of thought concerning the trust built, and the nature of the relationships automatically awards good behavior and sanctions the opposite. The brokerage model enables an intermediary to connect to parties over a business negotiation (Reeves, n.d.).
In my experience, they communicate with customers, sales reps and my engineering team. I have realized that each person needs to be spoken with according to their role and position. My engineering teammates are well-versed in the technical aspects of the data we analyze and create reports. Therefore, the programming lingo and the expectations are clearly defined in these conversations, and the level of technical detail is far greater than in conversations with non-technical people (Kurtzberg, Naquin & Belkin, 2009).
When talking to my customers, many of whom are at a higher managerial level, it is important for me to clearly define our capabilities and explain to them, to a small extent, the level of complexity in the customer’s request. This is particularly relevant for complex requests and projects in a shorter time frame (Bargh & McKenna, 2004). Sometimes I have had to politely decline the customer’s request as they have not purchased the service from us or because of limited capabilities on our end. This may not be ideal, but it is a necessary evil.
When communicating with sales reps, I must clearly define our capabilities so the salespersons can communicate them to a prospect. If this is not done, a prospect might find that they have purchased the wrong subscription or product from us, feel hoodwinked, and consider the transaction in bad faith.
In summary, it is important to communicate based on the end goal and the recipient’s station or role. If not, there will be miscommunication which can have long-term negative consequences.
References
Bargh, J., & McKenna, K. (2004). The Internet and Social Life. Annual Review Of Psychology, 55(1), 573-590. doi: 10.1146/annurev.psych.55.090902.141922
Kurtzberg, T., Naquin, C., & Belkin, L. (2009). Humor as a relationship‐building tool in online negotiations. International Journal Of Conflict Management, 20(4), 377-397. doi: 10.1108/10444060910991075
Reeves, B. Social Bandwidth: The Importance of Social Issues for Understanding the Effects of High-Bandwidth Interactions. Retrieved 8 April 2021, from https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.499.5105&rep=rep1&type=pdf
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Social Bandwidth
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