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Self-regulated Standards

Self-regulated Standards

Social Cognitive Theory was created by Albert Bandura and first started as the Social Learning Theory in the 1960s and later developed into a theory in the 1960s. The theory suggests that people gain knowledge by relating to their social lives and environment, for instance, by experiencing or observing social interactions, which can eventually affect one’s behaviour.

It suggests that one’s way of behaving is affected by moral standards and negativity focused inward. For instance, someone struggling with social anxiety tends to withdraw from people. As an individual, my behaviour is guided by my performance and moral standards in various ways. For example, I practice going to the gym every morning, which affects my behaviour in a good way by making my mind active and productive compared to days when I do not go to the gym. I am irritable and lazy. I have moral standards like avoiding drug use, which affects me by making me avoid behaviour caused by the side effects of using drugs.

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Intrinsic and extrinsic reinforcement are types of motivation theories (Reiss, 2012). Intrinsic describes someone’s participation in an activity from within and for personal satisfaction, for example, studying a course because you have a passion for it. Extrinsic reinforcement is the participation in an activity for only the reward or to avoid punishments and consequences, for example, studying to avoid failing.

Intrinsic has more impact on behaviour than extrinsic because actions from intrinsic reinforcement come from within and lead to behaviour expressed willingly. Intrinsic reinforcement motivates someone, making them enjoy activities. Lastly, I believe my moral and performance standards originated from my parents. When growing up, my parents taught me to do what I loved and enjoyed and also taught me how to choose what I wanted to be my moral standards. This reinforcement was more intrinsic because I learned that I could participate in activities because I enjoy them, which affects my behaviour positively. In conclusion, this theory explains how human behaviour is affected by how they participate in activities they enjoy or not.


Reiss, S. (2012). Intrinsic and Extrinsic Motivation. Teaching of Psychology, 39(2), 152-156. DOI: 10.1177/0098628312437704


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Topic: Self-regulated Standards

According to the social-cognitive theory, most behaviour is self-regulated. This theory states that your behaviour is guided by internalized performance and moral standards. If your actions and choices meet or exceed these standards, you feel good about yourself, but if they do not, you feel bad.

Self-regulated Standards

Self-regulated Standards

Give an example of how your own performance and moral standards guide your behaviour. Define the differences between intrinsic and extrinsic reinforcement. Do you agree with the social-cognitive contention that intrinsic reinforcement has more of an impact on behaviour than extrinsic reinforcement? Explain your reasoning. Next, explain where you think the basis of your moral and performance standards originated. (Parents, School, Scouts, the Streets, etc.). Was this reinforcement more intrinsic or extrinsic? Explain your reasoning.

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